#Japan #Tokyo #Weskiii #Lassig #Kids Backpacks

Lassig's Colorful and Functional Kids Backpacks for Spring 2023

As the spring season approaches, marking a significant time for new beginnings, the German brand Lassig, operated by Weskiii Co., Ltd. based in Minato, Tokyo, is set to launch an exciting new collection of kids backpacks. Available from February 17, these backpacks boast a delightful blend of functionality and design, perfectly tailored for children entering daycare and schools.

Designed with playfulness and practicality in mind, Lassig’s new offerings feature vibrant animal motifs and gentle color palettes that evoke a sense of curiosity and excitement in children. Backpacks are available in various sizes to suit different ages and growth stages, making them ideal not only as first backpacks for young children but also as versatile companions for daily use beyond their initial school years.

New Collection Highlights

1. Tiny Backpack - Tiny Drivers
Price: ¥7,260
- Features: This backpack showcases popular vehicles, such as fire engines, propeller planes, and excavators, making them visually engaging for kids. Designed for children aged 2 and up, it has a 3.5L capacity and comes in cheerful colors like Fire Engine, Propeller Plane, and Excavator.
- Dimensions: H24cm × W20cm × D9.5cm
- Material: 100% Polyester
- Vegan Approved by PETA
- Weight: Approximately 150g
- Product Page

2. Tiny Backpack - About Friends
Price: ¥7,260
- Features: Adorned with adorable animal friends, this backpack provides a fun adventure for little explorers. The design includes a charming koala and is crafted in a gentle gray color to appeal to both boys and girls.
- Details are similar to the Tiny Drivers with slight differences in design.
- Product Page

3. Tiny Team Backpack
Price: ¥8,030
- Features: Featuring a friendly dog and cat duo, this lightweight backpack includes 3D details to brighten daily outings. Suitable for children aged 2 and older, it’s easy to carry with a 3.5L capacity.
- Product Page

4. Mini Square Backpack - Little Gang
Price: ¥9,900
- Features: This fun and stylish square-shaped backpack is perfect for ages 3 and up, equipped with a unique quilted texture and versatility for use as both a backpack and a tote.
- Available Colors: cherry peach, light khaki, lemon dark green.
- Product Page

5. Mini Backpack - Pattern Party
Price: ¥10,890
- Features: This mini backpack is vibrant and practical, featuring a patch that can be easily swapped to create unique designs. Suitable for ages 3 and older with an ergonomic and stylish design.
- Product Page

Features that Matter

Lassig understands that as children start their educational journey, their backpacks must be practical and secure. Each backpack is crafted with a lightweight design to reduce strain on a child’s developing body and is equipped with a chest strap for stability while moving.

Additionally, the backpacks provide ample storage for necessities like change of clothes, towels, and drink bottles, ensuring easy access for children. Made from durable materials, they are easy to clean and maintain, catering to the hectic lifestyles of parents.

Finally, the playful designs with animal themes and soft colors add a sense of joy, making going to school or daycare an exciting adventure.

About Lassig

Lassig is not just about stylish products; it’s a lifestyle brand focused on creating comfort and joy for families through sustainable materials and functional designs that appeal to both children and parents alike. This collection not only enhances daily life but is a testament to the brand's commitment to eco-friendliness and durability in children's accessories.

For more details, visit Lassig's Official Website and follow them on Instagram.