KURU Behind: A Comprehensive SaaS Solution for Industry Challenges

KURU Behind Official Release

KURU Behind has officially launched as a versatile SaaS solution designed to eliminate operational challenges in various industries, initially birthed from the food service sector. This full-package SaaS efficiently addresses business problems for both vendors and stores, covering everything from ordering and delivery to invoicing and payment.

Background and Challenges

Traditionally, the food industry has relied heavily on analog methods for issuing orders, such as fax, phone calls, LINE, and handwritten memos. The operational management varied between stores and vendors, resulting in fragmented information across the ordering, delivery, invoicing, and payment process. This fragmentation led to increased management costs and human errors.

Solution Provided by KURU Behind

KURU Behind offers an integrated system that connects these previously separate processes into one cohesive flow, allowing for a redesign of the business structures for both vendors and stores.

Challenges Faced by Stores

- Lack of Inventory Visibility: Stores often struggle to see their stock levels.
- Inability to Track Costs: Pricing and purchasing amounts can often be unclear.
- Complex Invoicing Procedures: Consolidating orders to invoices can be cumbersome.

KURU Behind addresses these by centralizing the entire process from ordering to invoicing, enabling automatic aggregation of actual usage and purchasing amounts.

Challenges Faced by Vendors

- High Labor Costs for Customer Service: Managing customer inquiries can require significant manpower.
- Complex Price Management: Managing multiple pricing and discount structures can be difficult.
- Promotions Often Depend on Individual Employees: Promotional efforts can lack coordination.

The platform provides streamlined customer-specific price management, automated invoicing, and bulk promotion notifications, effectively tackling these issues.

Case Study: Transformation of a Liquor Store

One liquor store transitioned from a traditional backbone system reliant on human input to KURU Behind. This shift not only resulted in reduced manpower for customer service but also enabled the acquisition of new clients by standing out from competitors. As a result of implementing KURU Behind, the company has reported increased sales, reduced staffing needs, and improved operational efficiency.

Key Features

1. Unified Workflow for Ordering, Delivery, and Invoicing: All previously disjointed ordering methods such as photos, audio, fax, and LINE are automatically digitized for unified management.
2. Flexible Pricing Configurations: Pricing can be tailored for each store and product, reflecting conditions like fixed amounts, percentages, and tax-exempt statuses accurately.
3. AI-Assisted Product Registration: AI helps streamline the input of product images, categories, and prices, along with confirmation processes during registration to mitigate reliance on individual knowledge.
4. Automated Invoicing and Delivery Processing: From delivery lists, invoicing can be created automatically, removing errors and redundant tasks.
5. Integrated Chat Functionality: All operations can be handled through a chat interface, with automatic records of the transactions and communications made.
6. Promotional Capabilities Through App Notifications: Advertisements and promotional schedules can be managed collectively, maximizing exposure and effectiveness.

Future Prospects

KURU Behind is designed to maintain its lightweight SaaS characteristics while planning for future customization options. The framework is set for expansion beyond the food industry into sectors like beauty, healthcare, education, and retail.

Company Overview

- Company Name: Eikou LLC
- Representative: Song Jeong-kyu
- Location: 2-16 Higashi Goken-cho, Shinjuku-ku, Tokyo, DeLCCS Kagurazaka 1F
- Business Content: Development and provision of BtoB SaaS 'KURU' series, supporting operational efficiency