Rove Unveils Tri-Infused Pre-Roll Strains for 4/20 Celebration

Rove Expands Its Ice Packs Product Line for 4/20

As the excitement around 4/20 builds, Rove, the premium cannabis brand synonymous with potent quality and innovative products, is expanding its celebrated Ice Packs line with three exciting new pre-roll strains. Known for their award-winning Diamond Vapes and triple-infused Ice Packs pre-rolls, the brand is set to roll out Kiwi Kush, Strawberry Cough, and Frosted Melon.

Rove’s Ice Packs category has skyrocketed in popularity, enjoying a staggering sales growth of 500% from early 2024 to early 2026. This expansion spotlights Rove’s commitment to bringing unique and high-quality cannabis experiences to consumers across the country.

Exciting New Flavors Just in Time for Spring

In a bid to cater to evolving consumer preferences and the warmer weather, Rove has taken customer feedback into account when crafting these new strains tailored for the spring season. The new Ice Packs pre-rolls are now available at select dispensaries across 11 of Rove’s 16 operational states, with available locations easily found on the company’s store locator.

These pre-rolls stand out for being the world’s first triple-infused varieties, crafted using premium-grade flowers combined with THCA diamonds and solventless ice-hash rosin. What does this mean for users? An unmatched potency and flavor profile that ensures a superior smoking experience. Each pre-roll is not only expertly rolled but is also coated with ice hash, resulting in Rove’s signature ultra-potent and smooth smoking experience.

A Range of Options to Suit Every User

To provide flexibility and cater to different consumer needs, Rove offers these new Ice Packs in a variety of packaging sizes: a 3g five-pack, a 3.6g six-pack, a 1.5g three-pack, and a single 1g pre-roll. These product formats allow both seasoned enthusiasts and newcomers alike to enjoy Rove’s triple-infused innovation in a manner that best suits their lifestyle.

Celebrating a Decade of Excellence

Founded in 2016 in California, Rove is celebrating its 10-year anniversary in 2026 and has significantly influenced the cannabis sector. With multiple accolades under its belt, Rove ranks among the most awarded cannabis brands in the United States. Recent accolades include two first-place wins in the 2026 Best in Grass competition, as well as top placements at prestigious events like the Maryland Leaf Bowl and the Las Vegas Cannabis Awards.

Phil Hon, Rove’s VP and Co-Founder, expresses that the introduction of Kiwi Kush, Strawberry Cough, and Frosted Melon reflects both seasonal preparation and an expression of consumer demand. He notes, “Our Ice Packs started with a goal to create a pre-roll that delivers the same potency, flavor, and experience as our vaporizers.