LILY BROWN Launches Exclusive NEW ERA® 9TWENTY™ Baseball Cap Collaboration

LILY BROWN x NEW ERA®: A Stylish Collaboration

LILY BROWN, a women's fashion brand under Mash Style Lab, is set to unveil its first exclusive item in partnership with the esteemed American sports and lifestyle brand, NEW ERA®. This collaboration features the iconic 9TWENTY™ baseball cap, famously known for its soft fit and casual style, perfectly blending LILY BROWN's characteristic playful spirit and feminine aesthetic.

What to Expect

The collaboration will go live for pre-orders on July 29, 2026, at 12:00 PM. You can secure your cap through the official LILY BROWN online store, the MASH official app "MASH STORE," and the EC department store, USAGI ONLINE. The nationwide launch will follow on August 12, 2026, available at all LILY BROWN direct stores across Japan.

Designed with LILY BROWN's unique charm, the cap features a distinct LB logo along with a graphic embroidery stating ‘Like a Vintage,’ creatively encapsulating a sense of nostalgia. Moreover, it showcases a heart motif on its back, making it more than just an accessory—it's a statement piece that offers a touch of excitement to any outfit.

Product Details

- Price: 6,930 JPY (tax included)
- Colors Available: Ivory (IVR), Navy (NVY)
- Size: Free

The blend of a classic baseball cap with innovative design elements makes this collaboration a must-have for fashion enthusiasts looking to add flair to their collection.

The Brands Behind the Cap

NEW ERA®

Founded in 1920, NEW ERA® is renowned for over a century in delivering premium sports apparel and lifestyle accessories. As the official cap supplier to Major League Baseball (MLB), NEW ERA® has roots deeply embedded in sports but has expanded its reach by collaborating with various brands and artists, continually creating fresh styles and categories that resonate within the fashion culture as well. Their product range includes renowned headwear styles such as the 59FIFTY® along with apparel, bags, and accessories across diverse aesthetics.

LILY BROWN

Inspired by the concept of the 'Vintage Feature Dress,' LILY BROWN brings forth modern fashion that respects the fine craftsmanship and unique designs associated with vintage items. Their collections are designed to reflect a bold use of color and eye-catching details, exhibiting a free-spirited sensibility while maintaining a refined mood. More than just a brand, it represents a lifestyle that merges history with contemporary trends, promising an expressive and stylish wardrobe experience.

For more updates, check out the following links:

The LILY BROWN x NEW ERA® collaboration is not just a product launch, but a celebration of style and the fusion of heritage with modern aesthetics. Secure your exclusive cap and embrace this trendy addition for the upcoming season!