#Japan #Press Release #Shibuya #PRIZMA #Media Exposure

Why Are Your Press Releases Ignored?

Many PR professionals struggle with the frustration of seeing their carefully crafted press releases go unnoticed by the media. You might be thinking, "We don't have groundbreaking products like big corporations, so it’s no wonder we don't get coverage." However, this is a common misconception. The issue isn’t necessarily with your company or product but rather with the lack of proper information design that the media craves.

In a bid to address this challenge and secure reliable media exposure, PRIZMA has made available the definitive guide titled "Basic Course on Press Releases: Media Dissemination Edition". This comprehensive document synthesizes the expertise accumulated from over a thousand successful PR engagements.

Download the Resource Here

Download Now

The Core Issue: Why Even Great Ideas Aren't Featured

Many PR teams focus solely on the quality of their "material" for press releases. However, with media outlets receiving thousands of press releases daily, excellent material alone is not enough to captivate them. This guide emphasizes the principle that "planning < design" is fundamental to media success. Even if the idea is fantastic, if it doesn’t fit the media’s preferences, it’s unlikely to be viewed as "appealing" for publication.

Investing 100 hours in crafting a targeted press release is often worthwhile. However, spending the same amount of time on poorly designed information dissemination can result in wasted efforts.

This guide reveals methods to convert this "waste" into an "investment" through well-structured press releases.

Key Elements for Creating Irresistible Articles

The guide presents nine crucial points to enhance the appeal of your press releases. Some highlights include:

1. Timeliness and Seasonality: Instead of just announcing information, it’s vital to connect it with current trends or seasonal events.
2. Paradox and Opposition: Creating a structure that goes against common beliefs or expectations can catch media attention.
3. Local and Social Relevance: Integrating specific geographical mentions or high-publicity themes (like SDGs) within your content can enhance its significance.
4. Exclusivity and Rarity: Using language effectively to communicate a sense of value and urgency immediately captures interest.

These are just a glimpse into the comprehensive insights offered in the document. The complete details are available in the PDF, which includes successful case studies, like the branding clash between "Cats and Art" and the competition of "Red Fox vs. Green Tanuki", ensuring you can apply these strategies from tomorrow’s press releases.

Transforming Your Approach

By studying and applying the insights provided in this guide, you’ll move from a state of haphazard media coverage to one where you can strategically manage your media exposure. This guide is your first step toward evolving into a PR professional who can intentionally influence media presence.

Download the Complete Guide Now

Access the Full Guide Here

About PRIZMA

PRIZMA offers a comprehensive suite of PR services, covering research, planning, and execution. As a one-stop PR agency, we integrate research capability, content creation, and media relations to create innovative PR strategies. We act as your dedicated PR partner, providing a holistic promotional approach.

Our Services Include:

• - Brand Consulting
• - Content Marketing
• - Online Audience Development
• - PR Media Representation

For further details, visit us at: PRIZMA Website

Contact Us: 03-5468-1850 (main line)
Headquarters: Shibuya,Tokyo, 2-6-14 Imai Building 4F
CEO: Takaki Sugimoto
Established: August 2024