New Balance Campaign Featuring TOMORROW X TOGETHER Launches with Chess-Inspired Visuals
ABC-MART is excited to announce the launch of a new campaign with the globally popular five-member group TOMORROW X TOGETHER (TXT) starting from September 25. The campaign will feature stunning new visuals, behind-the-scenes footage, and interviews with the members, all inspired by the world of chess.
The campaign showcases two different styles of visuals: one depicting a casual interaction with chess and the other portraying the members immersed in a chess-themed universe. These contrasting images highlight the members' versatility and the appeal of New Balance's apparel and footwear suitable for various occasions. The styling includes trendy sports-mixed apparel and versatile shoes that blend seamlessly with any fashion. Each member has also incorporated elements of current fashion trends into their outfits, making this a must-see for fans.
The behind-the-scenes video captures the relaxed atmosphere when the cameras aren't rolling, juxtaposed with the members' professional demeanor during the shoots, providing fans a glimpse into their personalities.
In a series of interviews, the members discuss the charm of New Balance’s items, which suit both cool and casual styles effortlessly. They also share their favorite spots in Japan and things they wish to start anew. Here are some highlights from the interview:
TOMORROW X TOGETHER WORLD TOUR
Campaign Period: September 25, 12:00 AM - October 29, 11:59 PM
Entry Period: September 25, 12:00 AM - November 3, 11:59 PM
Eligibility: Customers who purchase a total of ¥15,000 (tax included) or more from New Balance (including sale items) at any ABC-MART store (physical or online). Please note that a LINE account is required to enter.
Prizes:
A Prize: Invitation to TOMORROW X TOGETHER's World Tour sound check event (3 groups of 6 people for each performance).
B Prize: Concert tickets for TOMORROW X TOGETHER’s World Tour (20 groups of 2 people for each performance).
C Prize: 'Leg warmers' worn by the members in the campaign visuals (50 winners).
D Prize: Bose Ultra Open Earbuds (25 winners).
Participation Prize: Limited edition sticker for customers who purchase New Balance apparel (while supplies last).
Formed by SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI under HYBE MUSIC GROUP's BIGHIT MUSIC label, TOMORROW X TOGETHER is a five-member boy band. Their name signifies the idea of coming together to create a brighter tomorrow, despite individual differences. Since the release of their debut album "The Dream Chapter: STAR" in March 2019, the group has garnered immense attention, achieving significant chart success and numerous awards. Following their Japan debut with the single "MAGIC HOUR" in January 2020, they have consistently topped the Oricon weekly album rankings with their releases. Their latest project includes a world tour that showcases their growing impact globally.
The upcoming release of their full-length Japanese album titled "Starkissed" on October 22, 2025, is highly anticipated and will include 12 tracks with three original songs exclusively for this album.
Company Overview:
Company Name: ABC-MART, Inc.
Representative: Minoru Noguchi
Location: Mori JP Tower 48F, 1-3-1, Azabudai, Minato-ku, Tokyo 106-0041, Japan
Founded: June 6, 1985
Business: Retail of shoes, apparel, and miscellaneous goods, as well as product planning, manufacturing, and sale of shoes.
The campaign showcases two different styles of visuals: one depicting a casual interaction with chess and the other portraying the members immersed in a chess-themed universe. These contrasting images highlight the members' versatility and the appeal of New Balance's apparel and footwear suitable for various occasions. The styling includes trendy sports-mixed apparel and versatile shoes that blend seamlessly with any fashion. Each member has also incorporated elements of current fashion trends into their outfits, making this a must-see for fans.
The behind-the-scenes video captures the relaxed atmosphere when the cameras aren't rolling, juxtaposed with the members' professional demeanor during the shoots, providing fans a glimpse into their personalities.
In a series of interviews, the members discuss the charm of New Balance’s items, which suit both cool and casual styles effortlessly. They also share their favorite spots in Japan and things they wish to start anew. Here are some highlights from the interview:
- - Q: How was shooting the two distinct key visuals?
- - Q: In this chess-themed shoot, who do you consider the 'brainiac' in the group?
- - Q: Where in Japan would you like to visit this fall wearing New Balance?
- - Q: Based on the 'New' in New Balance, what new activities have you started this year, or wish to?
- - Q: A message for your fans watching this video?
TOMORROW X TOGETHER WORLD TOUR IN JAPAN Campaign
Campaign Period: September 25, 12:00 AM - October 29, 11:59 PM
Entry Period: September 25, 12:00 AM - November 3, 11:59 PM
Eligibility: Customers who purchase a total of ¥15,000 (tax included) or more from New Balance (including sale items) at any ABC-MART store (physical or online). Please note that a LINE account is required to enter.
Prizes:
A Prize: Invitation to TOMORROW X TOGETHER's World Tour sound check event (3 groups of 6 people for each performance).
B Prize: Concert tickets for TOMORROW X TOGETHER’s World Tour (20 groups of 2 people for each performance).
C Prize: 'Leg warmers' worn by the members in the campaign visuals (50 winners).
D Prize: Bose Ultra Open Earbuds (25 winners).
Participation Prize: Limited edition sticker for customers who purchase New Balance apparel (while supplies last).
About TOMORROW X TOGETHER:
Formed by SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI under HYBE MUSIC GROUP's BIGHIT MUSIC label, TOMORROW X TOGETHER is a five-member boy band. Their name signifies the idea of coming together to create a brighter tomorrow, despite individual differences. Since the release of their debut album "The Dream Chapter: STAR" in March 2019, the group has garnered immense attention, achieving significant chart success and numerous awards. Following their Japan debut with the single "MAGIC HOUR" in January 2020, they have consistently topped the Oricon weekly album rankings with their releases. Their latest project includes a world tour that showcases their growing impact globally.
The upcoming release of their full-length Japanese album titled "Starkissed" on October 22, 2025, is highly anticipated and will include 12 tracks with three original songs exclusively for this album.
Company Overview:
Company Name: ABC-MART, Inc.
Representative: Minoru Noguchi
Location: Mori JP Tower 48F, 1-3-1, Azabudai, Minato-ku, Tokyo 106-0041, Japan
Founded: June 6, 1985
Business: Retail of shoes, apparel, and miscellaneous goods, as well as product planning, manufacturing, and sale of shoes.
Topics Consumer Products & Retail）
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