New Bakery Merchandise
2026-08-07 01:52:33

Exciting New Bakery-Themed Merchandise Featuring Rilakkuma and Sumikko Gurashi Launching in September 2026

A Delightful Touch of Bakery Magic: Rilakkuma and Sumikko Gurashi Merchandise



In an exciting announcement, San-X Corporation, based in Chiyoda City, Tokyo, is set to launch a brand new line themed around the whimsical world of bakeries, featuring the beloved characters Rilakkuma and Sumikko Gurashi. Scheduled for release around mid-September 2026, this 'Anytime Bakery Goods' collection will be available at retailers and online stores across Japan.

This charming series aims to transform your everyday life and home with kitchen items that exude warmth and cuteness. From mugs to round plates, multi trays, shopping bags, plush toys, and even stickers, this extensive collection offers something for everyone. Each product showcases delightful designs inspired by freshly baked bread, ensuring that every meal or moments spent at home are filled with joy and cheer.

A special highlight of this collection is the debut of the Sumikko Gurashi 'Bakery Manager' plush toy, sure to delight fans and collectors alike. Here are some standout items from the series:

  • - Mug ($25.30): Made from ceramic, microwave safe (not suitable for oven or dishwasher).
  • - Round Plate ($27.50): Also ceramic and microwave safe.
  • - Die-Cut Plate ($28.60): Perfectly designed for easy handling.
  • - Multi Tray ($22.00): Crafted from melamine resin.
  • - Memo Pad ($4.18): Includes 80 sheets across 4 assorted designs.
  • - Baking Stickers ($3.85): Adorably designed for all crafting needs.
  • - Stand Clip ($7.48): Designed like a cafe sign.
  • - Keychain Collection ($11.00): Comes in 5 adorable designs.
  • - Shopping Bag ($25.30): Features a carabiner pocket for storage.
  • - Mini Tote Bag ($27.50): Made from canvas with several convenient pockets.
  • - Soft Plush Bread Toys (starting at $13.20): These squishy presents are perfect for cuddling.

Fans are encouraged to check out the full collection through the official website and your nearest retailers, as some items may face limited availability or varying release dates. Additionally, due to a high demand, certain products may sell out quickly, so be sure to secure your favorites soon.

To view the entire line of 'Anytime Bakery Goods', please visit the San-X Rilakkuma page. You can also check out the San-X online shop and view the list of participating stores for purchasing options.

More About Rilakkuma


Rilakkuma, the cute bear character, remains a comforting presence in the life of Kaoru, as they share delightful moments together. Known for his love of food—particularly pancakes, omelets, and pudding—Rilakkuma's approachable demeanor and adorable nature make him a favorite among fans of all ages. To learn more about this lovable character, visit the official Rilakkuma page.

Discover Sumikko Gurashi


Sumikko Gurashi, established in 2012 with the tagline 'This is where we feel at home,' embodies the quirky and relatable essence of characters who prefer the corners of rooms and cafes. Their slightly negative yet relatable stories resonate with many, making them endearing to a wide audience. To explore more about this remarkable character lineup, visit the official Sumikko Gurashi page.

About San-X


San-X is renowned for its creativity, introducing over 1,000 original characters that captivate hearts worldwide, including Rilakkuma, Sumikko Gurashi, and more. Their characters embody a sense of cuteness intertwined with humor, appealing to a diverse audience. For more information about San-X and its wide array of products, visit their official website.

©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.


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Topics Consumer Products & Retail)

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