#Japan #Shinjuku #Nakamuraya #summer bun #spicy pork

Nakamuraya's Summer Spicy Steamed Bun

This summer, find solace from the scorching heat with Nakamuraya's limited-time offering: the "Sizzling Spicy Steamed Bun". From May 1, 2025, until July 31, 2025, these flavor-packed buns will be available at supermarkets and the Nakamuraya store in Shinjuku.

Product Features

1. Authentic Heat and Flavor

The Sizzling Spicy Steamed Bun boasts a fiery kick, thanks to a generous amount of red chili peppers. Its authentic spiciness is complemented by the hidden depth of flavor from doubanjiang, a fermented bean paste, creating a taste you'll crave again and again. When paired with a refreshing beer, this combination of spice and deliciousness will clear your mind and invigorate your spirit, leaving you feeling revitalized on those hot summer days.

2. Ideal for Late-Night Snacks

Designed to be just the right portion for a light meal or a late-night snack, these buns strike a balance between being satisfying and not too heavy. Whether you're looking to quell a midnight craving or enjoy a quick bite without feeling overstuffed, these buns deliver.

3. Convenient Microwave Preparation

The Sizzling Spicy Steamed Buns come individually wrapped, allowing you to simply pop them in the microwave without any fuss. This convenience makes them perfect for anyone seeking a quick and easy meal during a busy evening or wanting to indulge in a little late-night comfort food.

Product Details

• - Description: Each bun is filled with a simple yet flavorful combination of pork, bamboo shoots, and green onions, enriched with plenty of chili and doubanjiang, delivering satisfaction on a hot day.
• - Price: 376 yen (tax included)
• - Sales Period: May 1, 2025 – July 31, 2025 (tentative)
• - Contents: 3 buns per pack
• - Availability: Supermarkets in the Kanto region and Nakamuraya's flagship store in Shinjuku
• - Shelf Life: 4 days

Development Background

Since 2021, Nakamuraya has evolved its packaging for steamed buns, making them an essential, time-saving option for breakfast or snacking. This summer, they’ve crafted the Sizzling Spicy Steamed Bun specifically for fans of heat, offering a genuine taste experience that helps ease the stress from long workdays or summer heat. Perfect for late-night cravings or as a companion to a cold beer, these buns are designed to suit a variety of eating occasions.

The History of Nakamuraya and Chinese Buns

Founded in 1927 after its founders encountered baozi in China, Nakamuraya has been dedicated to producing what we now know as Chinese steamed buns. Originally handcrafted by Chinese artisans and steamed in traditional bamboo baskets, Nakamuraya continues to innovate with unique recipes and methods, utilizing their own yeast and expertise from skilled chefs to preserve and enhance their deliciousness.

Celebrate with Nakamuraya: Campaign Announcement

Join Nakamuraya's exciting campaign! Purchase selected Chinese buns for a chance to win prizes related to monthly themes. For May, the main challenge honors Mother’s Day, allowing consumers to express gratitude to their mothers. Check out the campaign site for specifics on how to participate!

• - Featured Products: Includes six varieties of steamed buns and the Sizzling Spicy Steamed Bun pack.
• - May Special Prize: A 2.2L electric pressure cooker from Iris Ohyama will be awarded to 25 winners!
• - Campaign Site: Nakamuraya Campaign

Nakamuraya is committed to its philosophy of “pursuing true value and sharing joy,” continuously creating delicious food that enhances everyday life.