#Japan #Tokyo #Crime Prevention #FamilyMart #Police Campaign

FamilyMart Partners with Police Agency for Crime Awareness Campaign

In an effort to bolster community safety and raise public awareness against crime, FamilyMart, a leading convenience store chain, has announced a new initiative in collaboration with the National Police Agency. Beginning on June 9, 2026, FamilyMart will broadcast crime prevention advertisements through its in-store digital media platform, "Famima TV." This groundbreaking campaign aims to combat the rising incidents of special fraud crimes by encouraging the use of recommended crime prevention applications and soliciting community involvement in reporting important crime-related information.

Aiming for a Safer Society

The partnership between FamilyMart and the National Police Agency focuses on creating a secure and safe local society. With approximately 15 million customers visiting FamilyMart stores daily, the initiative leverages this extensive reach to enhance public vigilance and deter criminal activities such as phone scams.

The ads that will be aired include two types of 15-second segments: the first will promote the use of a freely available app recommended by the police, designed to automatically block fraudulent calls. These segments will primarily air during peak morning and afternoon hours when older adults are most likely to see them. The second type will communicate information about key wanted suspects during late-night hours, calling for community assistance in providing any related tips to the police.

Details of the Broadcast

• - Start Date: June 9, 2026
• - Duration: Approximately one year
• - Timing:

- Fraud Prevention Ads: Morning and Afternoon (5:00 AM – 5:59 PM)
- Important Wanted Notices: Late Night (12:00 AM – 4:59 AM)

• - Broadcast Area: Nationwide

It's important to note that these ads may not be seen at all locations or times, depending on the specific store settings.

Strengthening Public Trust

Through its collaboration with the National Police Agency, FamilyMart aims to enhance the public trust and credibility of "Famima TV" as a valuable media platform. By providing educational and timely information, FamilyMart reinforces its position as a responsible community participant and a vital information infrastructure that addresses societal challenges.

About Famima TV

Famima TV is one of Japan's largest digital signage media networks, utilizing FamilyMart's extensive store network across all 47 prefectures. The platform promises not just to inform but to enhance the customer experience by providing entertainment, art, and significant news updates while shopping, thus enriching daily life.

With its incredible reach of over 15 million visitors each day, Famima TV offers diverse content tailored to resonate with customers based on their location and time of visit. Moreover, its data-driven advertising strategy goes beyond simple video displays; it measures visibility rates and leverages purchasing data to ensure effective marketing solutions.

Conclusion

As FamilyMart approaches its 45th anniversary in September 2026, this initiative embodies the brand's ongoing commitment to community well-being and safety. With its new slogan, "The Biggest Challenge Together," FamilyMart continues to innovate and adapt to meet the evolving needs of its customers while fostering a safe and secure environment for all.