Walovi Expands Global Network with New Partnerships at Conference in Guangzhou

Walovi Expands Global Network with New Partnerships



On May 2, 2026, Walovi hosted a significant milestone at its headquarters on Bio Island in Guangzhou during the 139th Canton Fair. The Global Partners Conference attracted over 280 attendees, including potential agents, foreign government representatives, industry experts, supply chain partners, and investors, marking an impressive initiative in Walovi’s global expansion strategy.

Key Figures in Attendance


Among the notable attendees were:
  • - Zhang Jiong, Vice President of the Guangdong Import and Export Chamber
  • - Cheng Hongjin, Vice President of GPHL
  • - Fang Dafeng, President of Walovi Great Health
  • - Ye Jizeng, Vice President of Walovi Great Health

The conference aimed to engage partners from 60 to 80 countries, and in a remarkable turn of events, Walovi signed distribution agreements with partners from ten nations across South America, Africa, and Central Asia, significantly enhancing its global reach in emerging markets.

Strategic Insights Shared


Cheng Hongjin outlined GPHL's global strategy, emphasizing the transition from mere expansion to a more integrated approach, moving from product lines to comprehensive systems and from simply trading goods to creating interlinked ecosystems. This strategy aims to accelerate investments across five foundational pillars, showcasing the synergy that the Global Partners Conference has generated for Walovi.

Fang Dafeng extended an invitation to the audience, expressing, "We believe together we can integrate the wisdom of Eastern health into everyday life globally, making Walovi a trusted health choice worldwide."

He outlined a comprehensive cooperation model encompassing regional protection, marketing support, headquarter assistance, and tiered incentives. This initiative is geared towards bringing partners into over 60 new countries and regions, particularly those along the Belt and Road Initiative.

Signing Ceremony and Market Position


The formal signing ceremony with ten regional distributors across retail, food service channels, and distribution marks a strategic extension of Walovi's global sales network. According to Frost & Sullivan, Walovi has secured the number one position worldwide in the sales of plant-based natural beverages for five consecutive years. Additionally, it leads in the global sales of packaged beverages, dominating the banquet channel as well as the gift market in China.

Over the last decade, Walovi's international market presence has surged more than 6.5 times, boasting a compound annual growth rate (CAGR) surpassing 25%. The company has localized its offerings in key markets such as Malaysia and Saudi Arabia while launching the international WALOVI can, establishing a global supply chain that stretches across Southeast Asia, the Middle East, and Europe.

Ye Jizeng remarked, "Internationalization is not merely about exporting products; it's about establishing a local presence."

Future Outlook


With the global trend leaning towards healthy consumption, the conference conveyed a strong message: Walovi is poised for fruitful collaboration with international partners to create value and achieve mutual success. As Walovi aims to become a world leader in plant-based natural beverages, the company’s approach is indicative of a significant shift in how health-focused products are perceived and distributed worldwide. This proactive engagement at the Global Partners Conference opens new avenues for growth and strategic partnerships in the ever-evolving market landscape.

Walovi Global Partners Event

In summary, Walovi's strategic moves during the conference not only signify its commitment to global expansion but also reflect an adaptive business model ready to thrive amidst changing consumer preferences and emerging market challenges.

Topics Consumer Products & Retail)

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