#Japan #Tokyo #Swimming #Strongheart #Inter-College

Strongheart's Milestone Sponsorship in Swimming Competitions

Tokyo, Japan—In a significant move to support student athletes, Strongheart Corporation has officially signed a sponsorship agreement with the Japan Swimming Federation for the 101st Japan Inter-College Swimming Championship competition. This marks a proud first for the company, which aims to promote sporting excellence and support aspiring swimmers across the nation.

The sponsorship is not just a brand initiative; it represents Strongheart’s commitment to nurturing future athletes. As part of this agreement, Strongheart will provide all student swimmers competing in this prestigious event with Strong Bars, a protein snack designed for athletes. This partnership emphasizes their dedication to fueling the swims of these talented individuals and supporting them in their quest for excellence.

Previously, Strongheart has collaborated with various university swimming teams, including those from Meiji University, Hosei University, Nihon University, and Kinki University, supplying them with these nutritious bars. Now, with their participation in the Inter-College Championships, Strongheart expands its impact on a national level, further diversifying their outreach to aspiring swimmers from every corner of Japan.

Background of the Sponsorship

Founded in 2013 in the coastal town of Shonan, Strongheart has a rich history intertwined with swimming. The company’s CEO, Kazuya Suzuki, is an avid swimmer himself, highlighting the personal connection to the sport. With a background in competitive swimming from childhood to university, and experience in lifesaving activities, Kazuya brings a unique perspective to the company's vision.

Having successfully completed a challenging swim of approximately 60 kilometers from Izu Oshima to Chigasaki—a feat he accomplished twice—Kazuya has committed to using his business platform to give back to the sporting community. He not only aims to support elite university-level athletes but also to express gratitude for the over 2.7 million Strong Bars sold since their launch, aimed at fulfilling the nutritional needs of athletes.

In addition to sponsoring the student championship, Strongheart has extended its support to local athletics, including providing snacks to Chigasaki’s lifesaving teams, youth baseball teams, and other sports initiatives for children. In 2023, the company began sponsoring marathons, particularly focusing on ultra-marathons of 60km or more, broadening their support for diverse sports.

Event Details

The 101st Japan Inter-College Swimming Championship is set to take place from September 4 to September 7, 2025, at the Tokyo Aquatics Center. This venue is famous for hosting major aquatic events and promises to be an exciting site for viewers and participants alike. This year will see competition in 32 events, with an equal distribution comprising 16 events each for male and female competitors. The championship is organized by the Japan Swimming Federation, with local associations managing the administrative aspects.

For more details, the official website of the Japan Inter-College Swimming Championship provides comprehensive information about the event and athlete participation.

Strongheart Products

Strong Bars are available for purchase through the official Strongheart online shop and other e-commerce platforms. They can also be found at select convenience stores and in their direct store located in Chigasaki, allowing athletes easy access to nutritious snacks during their training and competitions.

About Strongheart Corporation

Strongheart Corporation not only specializes in food but also takes on the responsibility of supporting the health and performance of athletes across various disciplines. With a mission to provide quality food solutions, their spectrum of businesses includes food sales, planning, and development, ensuring a sustainable approach to supporting athletic pursuits.

For more information on their story and commitment, visit Strongheart's official website.