ANTEPRIMA Launches Exclusive WIREBAG Pop-Up Store at Isetan Shinjuku

ANTEPRIMA WIREBAG Pop-Up Store: A Unique Shopping Experience at Isetan Shinjuku

Get ready for a special shopping experience as ANTEPRIMA brings its WIREBAG Pop-Up Store to Isetan Shinjuku from April 15 to April 21, 2026. Located at the first floor of the main building, The Stage, this pop-up will showcase an exclusive selection from the Spring/Summer 2026 collection, featuring stylish clothing and unique items.

This innovative collection is a vibrant collaboration with contemporary artist Takahiro Iwasaki, known for his intricate designs that capture architectural forms and landscapes. Shoppers will find a wide range of items that reflect Iwasaki's artistic vision, including bags adorned with elegant architectural patterns, vibrant colors, and playful themes. In addition to the new items, Iwasaki's artworks will also be on display, enriching the overall shopping ambiance.

One of the highlights is the refined "PERLA GLITTER," part of Isetan's exclusive offerings. This new style incorporates a zipper at the opening, maintaining the allure of the original WIREBAG design while enhancing its functionality. Lightweight aluminum chain straps add both practicality and elegance, making this a must-have for fashion-forward individuals.

Other new arrivals include the "TESOLO," which features heart-shaped beads in stunning aurora colors, and the iconic "GEMME," embellished with colorful beads for a fun touch. Both styles are released with zipper options, ensuring functionality without sacrificing style.

Starting from April 22, the much-anticipated "LUCCHETTO Ⅱ" will also see a special early release at the pop-up. This mode-themed cylinder bag features classic elements and adjustable shoulder straps, perfect for both casual and more formal occasions. Additionally, the previously sold-out "BOXXIE/Small" will be available for pop-up store visitors, available only for purchase via pre-reservation at the online store.

For those looking to give their WIREBAG a new lease on life, an in-store "WIREBAG Clinic" will operate throughout the event. Customers can seek advice from repair specialists on reweaving, part breakdowns, and cleaning. This service not only extends the life of the bags but also helps owners maintain their beloved accessories.

As a perk, the pop-up store will gift attendees with exclusive original “puku puku” stickers while supplies last. Spend over ¥55,000 to receive a stylish original tote bag made from recycled polyester, adding further incentive to explore the unique offerings.

Event Details

- Dates: April 15 (Wed) - April 21 (Tue), 2026
- Location: Isetan Shinjuku Main Building, 1st Floor, The Stage
- Contact Information: ANTEPRIMA/WIREBAG Isetan Shinjuku Store, TEL: 03-3352-1111

WIREBAG Clinic Hours

- Duration: April 15 - April 21, 2026
- Service Times: Daily from 10:00 AM to 12:00 PM, 2:00 PM to 5:00 PM, and 6:30 PM to 8:00 PM

Consultations and advice are free, while repairs might incur fees depending on the condition of the item.

This is a unique opportunity for fashion enthusiasts to experience the distinct offerings of ANTEPRIMA, combining art, fashion, and functionality into a delightful shopping extravaganza. Don’t miss out on this vibrant celebration of creativity and style!