Hit Company Secures Exclusive DOOH Advertising License in Singapore

Hit Company Makes Its Mark in Singapore with DOOH License

Hit Company, a prominent player in the outdoor advertising sector, has made a significant move by securing an exclusive license for a large Digital Out-Of-Home (DOOH) advertising space in Singapore. This license is held by its subsidiary, HIT SINGAPORE PTE. LTD., under the leadership of President Akiyuki Matsumaru. This marks Hit Company’s first foray into the Singaporean market with proprietary DOOH media, which is set to launch under the provisional name "Queensway Shopping Centre Hit Vision" in September 2026.

Key Features of Queensway Shopping Centre Hit Vision

Queensway Shopping Centre Hit Vision is strategically positioned at a bustling intersection along Alexandra Road and adjacent to Jalan Bukit Merah. This key location sees heavy traffic from vehicles heading towards several major areas, including AYE (Ayer Rajah Expressway), Queenstown, River Valley, and Bukit Merah. Surrounding the site are numerous car showrooms, service centers, and vehicle repair workshops, making it an ideal advertising spot to target consumers who are considering automotive products and services. Furthermore, drivers passing through this high-traffic area will also be inspired to engage with the advertisements displayed.

The area from Alexandra Queenstown to Tiong Bahru combines historic charm with modern living, providing a unique backdrop for a diverse demographic. It encompasses residential communities, condominiums, young professionals, expatriates, and families. Therefore, businesses can expect a wide reach to various audience segments, enhancing the effectiveness of their advertising campaigns.

Future Developments in the ASEAN Region

This initiative marks Hit Company’s first significant step in the ASEAN region, paving the way for further media development across Southeast Asia through Hit Singapore. The exclusive license for Queensway Shopping Centre Hit Vision will serve as a launching pad to attract more advertisers and expand their media footprint in this vibrant region.

Overview of Queensway Shopping Centre Hit Vision

Item	Details
-------	-----
Name	Queensway Shopping Centre Hit Vision (Tentative)
Location	Alexandra Queenstown Area
Specification	LED Vision 10mm pitch
Dimensions	(H) 5.8m x (W) 10.6m, 60.8㎡
Broadcast Hours	8 AM - 10 PM (14 hours local time)

Note: Height, width, and area measurements have been rounded to two decimal places.

Surrounding Map

Map data © OpenStreetMap contributors (ODbL) OpenStreetMap

About Hit Company

Founded in 1991, Hit Company specializes in outdoor advertising, particularly billboards. Their mission is to "create media that changes the world as a leading company in outdoor advertising." They offer a variety of outdoor advertising solutions, focusing on large-scale DOOH and traditional analog signage.