Addressing Communication Privacy Concerns in Evacuation Centers with Jiffcy

In light of the increasing awareness surrounding disaster preparedness in Japan, especially after the Great East Japan Earthquake, communication during emergencies remains a complex challenge. Jiffcy, a company based in Shinjuku, Tokyo, has embarked on a mission to tackle these issues starting March 11, 2026. Founded by CEO Narukiyo Nishimura, Jiffcy aims to improve communication methods at evacuation centers by addressing the pressing need for privacy.

The Challenge of Communication During Disasters

Evacuation centers often utilize spaces like gymnasiums and community halls. While these settings are crucial for providing shelter, they also pose significant hurdles for effective communication, such as:

- Proximity Dilemmas: The close quarters make it difficult to share personal information without the risk of eavesdropping.
- Noise Concerns: The potential for one person’s voice to disturb others makes traditional phone calls cumbersome.
- Connection Issues: In emergencies, phone lines may experience increased congestion, hindering communication.

Jiffcy's Innovative Approach

Jiffcy offers a unique solution with its text-calling technology—a middle ground between voice calls and text messaging. This allows users to maintain a high level of confidentiality while ensuring reliable communication within evacuation centers.

With Jiffcy, you can alert someone with a call, while simultaneously engaging in real-time text messages. This means that even in a crowded environment, you can communicate without the fear of being overheard. Moreover, Jiffcy operates through internet connections, providing enhanced stability during disasters—a crucial factor in emergency situations.

Launching Privacy Initiatives

Starting on March 11, 2026, Jiffcy is intensifying its efforts to address privacy concerns in evacuation shelters. The company is actively distributing disaster preparedness goods at various events to raise awareness. Additionally, it plans to produce short videos to educate people on effective communication methods in these shelters, promoting the responsible use of Jiffcy to alleviate privacy anxieties.

Insights from CEO Narukiyo Nishimura

Nishimura commented on the importance of Jiffcy in crisis communication, stating that many users prefer it for its discreet communication capabilities. “Ensuring privacy during communication, especially in evacuation centers, is a paramount concern for many,” he noted. Although Jiffcy had considered promoting its use in these contexts since its inception, previous challenges related to connectivity stability hampered progress. Now, with advancements in their service, Jiffcy is ready to make a significant impact on disaster communication practices.

What is Jiffcy?

Jiffcy is an innovative text-call application that allows communication similar to phone calls but through text input. Users can call someone as they would with a traditional phone; however, their text appears as it is being typed, creating an experience akin to a voice conversation without sound. It has gained popularity among Gen Z and Alpha generations as a realistic communication tool, especially in a post-COVID world.

Recently, Jiffcy has been recognized in several prestigious rankings, including being listed among the '30 Hit Products of 2025' by Nikkei Trendy and winning an Excellence Award at the AMD’s Digital Content of the Year 2025.

Download Jiffcy

To experience the benefits of Jiffcy, you can download the application from the following link: Download Jiffcy

Company Overview

- Company Name: Jiffcy Co., Ltd.
- Headquarters: 10F Hishihide Kagurazaka Building, Nakazato-cho, Shinjuku-ku, Tokyo
- CEO: Narukiyo Nishimura
- Business: Internet Services
- Established: January 2018
- Website: Jiffcy Official Site

Join Us

Jiffcy is currently hiring for various positions including engineers, marketing staff, and project managers. Are you ready to be part of our journey to change the world?