#None #Saudi Arabia #UAE #SitecoreAI

Sitecore Boosts Digital Transformation in the Middle East

In a bold move to strengthen its foothold in the Middle East, Sitecore has unveiled plans for significant investments and AI deployments in two key markets: Saudi Arabia and the United Arab Emirates (UAE).

On February 24, 2026, Sitecore announced that it would commence its operations from the Eastern Province of Saudi Arabia starting in the fourth quarter of the same year. The new deployment aims to provide local enterprises with a cloud platform designed to meet stringent data residency and security specifications required by national regulations. This strategic step is crucial as businesses in the region rapidly enhance their digital offerings.

Sitecore is no stranger to the Middle East; it has a proven track record of collaborating with high-profile organizations such as Saudi Aramco, King Faisal Specialist Hospital, and First Abu Dhabi Bank. These partnerships underline its commitment to bringing cutting-edge digital experiences powered by its advanced SitecoreAI platform.

In announcing the Saudi Arabia deployment, Eric Stine, CEO of Sitecore, emphasized the urgency for brands to maintain consistency across their digital presence, especially in a competitive and fast-paced market like the Middle East. He stated, “Brands can't afford to be inconsistent in today's digital environment,” illustrating the importance of AI-driven technology in shaping customer interaction as soon as consumers engage through search engines or social feeds.

The expansion into the UAE is equally ambitious. Sitecore is set to launch a localized version of SitecoreAI later in 2026, ensuring that businesses can operate in accordance with local regulations while still enjoying the benefits of a seamless digital ecosystem. With a commitment to evolving its technology in tandem with client expectations, Sitecore has also developed a joint Innovation Lab with Microsoft. This initiative seeks to enhance the AI capabilities of businesses operating in the region, enabling them to streamline their customer engagement strategies without constant platform overhauls.

Danny Robinson, Sitecore’s Chief Technology Officer, commented on the ongoing evolution of cloud and AI infrastructure across the Middle East and expressed confidence that the strategic investments will facilitate substantial improvements in how companies engage their audiences. “We’re ensuring that our regional support grows alongside advancements in technology,” he reassured stakeholders.

Sitecore’s comprehensive approach is significantly countering historical challenges of data sovereignty that have long burdened many organizations in Saudi Arabia and the UAE. As local enterprises seek to harness the power of digital transformation, Sitecore’s commitment to innovations in Sovereign Cloud is proving to be a game-changer. COO Dave Tilbury noted that the region, characterized by its relentless drive for innovation, presents a unique opportunity for businesses determined to out-pace their competitors.

As the digital landscape evolves, Sitecore’s initiatives are setting up a new standard for businesses in the Middle East, allowing them to deliver personalized, compliant experiences to their customers in an increasingly complex digital environment. By breaking down barriers related to data sovereignty, Sitecore is positioning itself as a vital partner in the digital transformation journeys of various enterprises.

To delve deeper into SitecoreAI and uncover more about its capabilities, visit Sitecore.com.

About Sitecore

Sitecore stands as a leader in AI-based digital experience software, empowering brands with tools to create, personalize, and distribute content seamlessly across digital channels. The integration of content management and customer data allows organizations to operate with increased efficiency, adapting to the shifting dynamics of customer engagement. By harnessing the power of AI, Sitecore aids companies in transcending traditional operational limitations, opening pathways to smarter, more connected marketing efforts.