NEHAN TOKYO 10th Anniversary
2025-06-05 02:34:50

NEHAN TOKYO Celebrates 10th Anniversary with Special Exhibition and Fragrance Launch

NEHAN TOKYO 10th Anniversary Exhibition



NEHAN TOKYO, operated by BAIKI KASEI KOGYO, is set to celebrate its 10th anniversary in June 2025. To commemorate this significant milestone, the brand will hold a special exhibition titled 'NEHAN展' from June 18 to June 30, 2025, at the Omotesando store in Tokyo. This exhibition aims to enrich everyday life through a soft and inviting atmosphere, reflecting NEHAN's unique sensibility.

Exhibition Highlights


During the exhibition, visitors will be immersed in a special space that evokes the theme of 'softening everyday life.' Features include a stunning installation of organza hanging displays adorned with the 10th-anniversary logo, a photo spot showcasing a perfume pyramid created from an outdoor bathtub, and a memory display tracing the brand's journey thus far. Additionally, heartfelt messages from closely associated creators will be on display, allowing guests to experience NEHAN's past, present, and future using all five senses.

Exclusive 10th Anniversary Set


In conjunction with the exhibition, NEHAN TOKYO will introduce a limited edition '10th Anniversary Set,' a must-have for NEHAN enthusiasts. This distinctive set includes four types of store-exclusive bath salts—fig, hyacinth, rose, and pomegranate—packaged together for the first time. Each bath salt presents a unique scent and concept, providing a comprehensive experience of NEHAN's diverse world.

New Fragrance Line Launch


Additionally, the highly anticipated fragrance line 'Eau de Parfum' will debut during this time, featuring three distinct scents: 'Shodō,' 'Robe,' and 'Moshette.' Available in 50ml bottles and as a mini-set with three 10ml bottles, this new collection embodies the brand's commitment to fragrance development and artistic expression.

Eau de Parfum Details

  • - Shodō: This fragrance captures the essence of ink and embodies a sense of tranquility, reminiscent of temples and traditional Japanese interiors. It offers a rich and immersive olfactory experience.
  • - Robe: Inspired by the elegance of dress fabrics, this scent incorporates silky satin and delicate tulle, exuding femininity and sophistication.
  • - Moshette: Evoking the allure of underworn cuffs, this fragrance is designed for the polished and confident man strolling the streets of Omotesando, blending urban sophistication with sensuality.

Exhibition Information


  • - Location: NEHAN TOKYO Omotesando, 3-10-21 Kita-Aoyama, Minato City, Tokyo
  • - Dates: June 18 (Wednesday) to June 30 (Monday), 2025
  • - Hours: 12:00 PM - 6:00 PM
  • - Entry Fee: Free
  • - Website: NEHAN TOKYO
  • - Instagram: NEHAN TOKYO Instagram

With its origins in a 422-year-old magnesium sulfate manufacturing company, BAIKI KASEI KOGYO, NEHAN TOKYO has developed a reputation for its dedication to purity and cultural distinctiveness. The brand continues to evolve, aiming to add subtle richness to everyday life through its quality products and immersive experiences.


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Topics Consumer Products & Retail)

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