HOMMA Expands into the Middle East with New KH Living Office in Dubai

HOMMA Expands into the Middle East with KH Living

HOMMA Group, based in Shibuya, Tokyo, is taking significant strides in the Middle Eastern market by inaugurating its KH Living office in Dubai. This move coincides with the launch of their joint venture, KLab HOMMA Middle East, aimed at redefining luxury living through cutting-edge smart home technology.

The Genesis of KH Living

In July 2026, HOMMA announced the establishment of KLab HOMMA Middle East, branded as KH Living, to capitalize on the rapidly growing ultra-luxury residential and resort development sector in the UAE. July saw the official formation of this joint venture, with the objective of offering unparalleled living experiences through their proprietary residential operating system, Built-in Intelligence (BII). This advanced system integrates controls for sensors, lighting, shades, and HVAC, providing homeowners with a seamless and automated living environment, or what they call “HOME AI.”

Office Opening in Dubai

On August 2026, HOMMA proudly opened its KH Living office in Dubai. This office marks a pivotal first step in intensifying its business operations within the UAE and the broader Middle Eastern market. The establishment of this local base is expected to boost HOMMA's capabilities in connecting with key stakeholders in the region.

Visit and Market Understanding Initiatives

The recent visit to Dubai, in conjunction with the office opening, aimed to foster connections and deepen understanding of the market dynamics. HOMMA representatives engaged with high-profile figures including royalty, government officials, and influential local real estate agents who specialize in luxurious residences. These discussions were designed to unearth insights into real estate development needs and housing technology demands in the UAE, along with regulatory dynamics.

Insights from Sheikh Salem

Sheikh Salem bin Sultan bin Saqr Al Qasimi, a key royal figure, expressed optimism regarding the partnership between HOMMA and Middle Eastern enterprises. He remarked, “This is the first time in ST Group's nearly 50-year history that we are discussing concrete possibilities for collaboration with Japanese companies. I am very excited to see the potential that can arise from combining Japanese technology and expertise with the growth prospects of the Middle Eastern market.”

Sheikh Salem is a member of the ruling family of Ras Al Khaimah, one of the seven emirates, and holds a prominent position as the Chairman of the Civil Aviation Authority and an Executive Council member, actively working towards infrastructural and economic advancement.

Future Prospects

HOMMA envisions KH Living as a cornerstone of its operations in the Middle East, facilitating the deployment of its BII residential operating system throughout the UAE and beyond. Strategic partnerships with local royalty, government officials, developers, and private bankers will be critical. The ultimate goal is to create housing solutions tailored to the unique lifestyle and needs of Middle Eastern residents, emphasizing the automatic control of home systems through their HOME AI technology.

About HOMMA Group

Founded in Silicon Valley in 2016, HOMMA Group operates under the mission of enhancing life through “future housing.” With multiple offices based in the USA, Japan, South Korea, and the UAE, the organization focuses on the fusion of architecture and technology on a global scale. BII, their residential OS, promises an autonomous living experience, elevating the quality of life within homes by integrating technology from the design phase through to actual living conditions. This approach is expected to transform how residents interact with their living spaces, marking a bold step forward in modern housing solutions.

Learn more about HOMMA Group