#United States #New York #DENSO #indoor positioning #NRF 2026

Introduction

At NRF 2026: Retail's Big Show, DENSO, a premier mobility supplier, is set to showcase its groundbreaking Indoor Positioning System (IPS) at Booth #2409. This event, taking place from January 11 to 13 at the Jacob K. Javits Convention Center in New York, promises insights into how DENSO's advanced microlocation technology can revolutionize the retail space.

Shaping the Future of Retail

DENSO's IPS utilizes automotive-grade microlocation technology, a system that has gained the trust of automakers for its secure, hands-free vehicle access. By applying this technology to indoor settings, DENSO aims to provide hyper-accurate real-time location data that not only enhances operational efficiency but also enriches customer interactions. The implications are vast: retailers can now streamline their operations, offer personalized shopper experiences, and create seamless omnichannel settings that connect the digital with the physical.

Partnership with EPAM

DENSO won't be alone in this endeavor; they are collaborating with EPAM, a global leader in digital and AI transformation. Together, the companies will present a unified front, demonstrating how integrated solutions can bring real value to retailers. By merging DENSO’s technology with EPAM’s software prowess, they aim to help retailers leverage spatial data, turning it into actionable business insights.

Demonstration Highlights

During NRF 2026, DENSO and EPAM will showcase several use cases that illustrate the practical applications of their IPS:

• - Dynamic Retail Media Activations: Experience how location-based promotions engage customers more effectively.
• - Personalized Customer Interaction: Witness real-time customer engagement tailored to individual preferences.
• - True Omnichannel Reach: Observe how both online and offline buying journeys are interconnected.
• - Passive Access Experience: Customers will enjoy secure access to exclusive product areas tailored for approved users.
• - Personalized Wayfinding: Navigate large retail spaces with contextual guidance.

A Vision for Retail

"DENSO's Indoor Positioning System is pushing the boundaries of what's achievable in the retail sector," remarks Wilson Yim, Director of North America New Business Development at DENSO. The advancements offered by DENSO's IPS not only embody precision and reliability but also pave the way for smarter, more connected retail experiences.

EPAM’s Head of Consumer Services for North America, Irina Yurevich, emphasizes the collaboration's significance: "This partnership showcases how spatial intelligence, combined with data-driven design, redefines retail experiences. By harnessing real-time location data, we can dynamically engage customers and enhance operational efficiency, making retail more efficient and enjoyable for everyone."

Commitment to Innovation

DENSO's commitment to innovation extends beyond just the automotive industry; it's about creating solutions that improve lives and preserve the environment. With substantial investments in research and development (approximately 8.6% of consolidated sales in the fiscal year ending March 31, 2025), DENSO is dedicated to advancing technologies across various sectors.

About DENSO

Founded and headquartered in Kariya, Japan, DENSO stands as a leading mobility supplier, generating $47.9 billion in revenue by developing cutting-edge technology for almost every vehicle model on the road today. In North America alone, the company employs over 27,000 individuals, aiming to transform the future of mobility while ensuring safety and environmental sustainability. For a deeper look into DENSO’s global operations or career opportunities, visit DENSO Global or DENSO North America.

Invitation to Engage

For attendees, DENSO warmly invites everyone to visit Booth #2409 during the NRF 2026. Interested parties can also schedule meetings with IPS experts through their official form, promising a comprehensive introduction to the future of retail positioning technology.