#USA #New York #AI Insights #CPG #Harmonya

Harmonya Launches the Insights Agent

In a major advancement for the consumer packaged goods (CPG) industry, Harmonya has officially launched its Insights Agent, a unique AI-powered conversational assistant tailored to help brands and retailers understand the complexities of shopper behavior and product performance. This innovative tool is positioned to reshape how businesses interact with data by consolidating fragmented insights into a single, user-friendly platform.

Bridging the Data Divide

Traditionally, product reviews, sales data, and product attributes have existed in silos, complicating efforts for CPG teams to draw meaningful insights. The Insights Agent integrates these disparate sources, addressing critical questions such as:

• - What are shoppers saying about the texture of high-protein bars?
• - Which attributes enhance the success of functional hydration beverages?
• - How are competitors marketing their all-over body deodorants?
• - What product features are most impactful in reviews of toys or electronics?
• - How do consumers perceive the fit and comfort of performance apparel?

These are common challenges faced by CPG professionals evaluating brand strategy, identifying opportunities for innovation, or optimizing product content. With its rapid response capability, the Insights Agent can provide clear, contextual answers swiftly, grounded in real shopper language and product performance data.

Transforming Data Interaction

Cem Kent, Co-Founder and CEO of Harmonya, emphasizes that this represents a revolutionary approach to analyzing data. “The Insights Agent is engineered to think like category managers and insights leaders,” Kent notes, underlining its capability to interpret business inquiries and respond in actionable ways.

The tool works by merging verified customer reviews with item performance insights and enriched product characteristics. This comprehensive methodology not only uncovers shopper sentiments but also links them to actual category performance, allowing teams to make decisions based on solid evidence rather than guesswork.

Users have already begun leveraging the Insights Agent to enhance brand storytelling, assess competitor strategies, identify performance-linked attributes, and draft narratives ready for retailers—all in seconds. It has quickly become an invaluable resource for driving innovation and decisions with increased precision and confidence.

A Robust Data Architecture

According to Dima Machlin, Co-Founder and CTO at Harmonya, “The power of the Insights Agent lies in its underlying architecture.” The proprietary data engine breaks away from traditional data structures and reimagines how product data is interconnected. By fusing shopper language with in-depth product context, the Insights Agent quantifies what matters to teams, translating subjective feedback into actionable insights tied to tangible commercial results. This novel capability marks a significant shift in how teams can explore and understand shopper sentiments and behaviors.

What sets the Insights Agent apart from generic AI tools is its training on hundreds of genuine CPG scenarios, coupled with Harmonya's attribute-led enhancement technology. The tool effectively grasps the nuances of consumer preferences and the real-world dynamics of the CPG market, making it indispensable for navigating the complexities of modern retail.

Conclusion

With the launch of the Insights Agent, Harmonya positions itself as a leader in shopper intelligence, equipping CPG brands and retailers with the tools necessary to thrive in an ever-evolving market landscape. As the Insights Agent continues to evolve, it promises to further enhance the way businesses make data-driven decisions, streamlining the path to valuable insights and fostering smarter, faster responses to consumer needs. For more information about Harmonya and its groundbreaking work in shopper intelligence, readers can visit harmonya.com.