#Japan #Tokyo #MATE.BIKE #MATE MINI #Kick Bike

MATE.BIKE Launches New Colors for MATE MINI

MATE.BIKE, the renowned e-BIKE brand from Copenhagen, Denmark, is excited to announce the release of three vibrant new colors for its popular kids' kick bike, MATE MINI. Scheduled for launch on June 15, 2025, at 11:00 AM, this fresh collection will be available at MATE.BIKE's flagship store in Aoyama, its Jiyugaoka location, and select retailers, as well as the official online store.

A First for Kids

Designed to support the new generation of cyclists and encourage their first biking experience, the MATE MINI has garnered significant acclaim since the debut of its donation program-inspired color during January of this year. Added to this collection are three eye-catching colors: Velvet Blush, Neon Dream, and Citrus Beat. With these new options, children can embark on adventures in style, and parents can enjoy matching colors with their little ones.

The Color Palette

• - Velvet Blush: This delicate yet confident matte pink offers a smooth finish that adds a new charm to the streets. It's warm, expressive, and unique, providing a balanced coolness that stands out from typical flashy colors.
• - Neon Dream: Standing apart from the ordinary blues, Neon Dream features an electrifying color scheme complemented by hot pink accents. It's a lively statement of energy that embodies individuality and attitude.
• - Citrus Beat: Representing the vibrant pulse of urban life, Citrus Beat boasts a neon green glow that’s bright enough to light up any street. The deep purple undertones create an unexpected sharpness that’s stimulating and bold.

Product Details

• - Product Name: MATE MINI
• - Price: ¥28,600 (tax included)
• - Release Date: June 15, 2025, at 11:00 AM
• - Available Colors: Velvet Blush, Neon Dream, Citrus Beat
• - Dimensions: Height 550 mm, Width 440 mm, Length 900 mm
• - Tire Size: 12 x 2.125 inches
• - Weight: 3.2 kg
• - Materials: Aluminum, PVC
• - Weight Limit: 30 kg
• - Certifications: CE marking, compliant with European toy safety directive (EN71 part3)
• - URL: MATE.BIKE MIN

The Brand's Journey

Established in 2016 in Denmark, MATE.BIKE aims to reshape the future of transportation through bicycle culture. The brand’s name symbolizes a reliable companion that aids in navigating through life’s challenges. It emphasizes values of support, encouragement, and friendship, all while striving to redefine urban mobility.

Since entering the Japanese market in 2021 amidst rising urban environmental concerns, MATE.BIKE has positioned itself as a leader in sustainable mobility solutions. It opened its first flagship store in Ebisu and later transitioned to a larger site in Minami Aoyama, becoming the largest flagship store in Asia by Spring 2023. With plans for a family-concept store in Jiyugaoka by May 2025, MATE.BIKE continues to shape the e-BIKE landscape in Japan.

Commitment to Sustainability

MATE.BIKE is dedicated to utilizing 100% renewable energy and contributing towards a circular economy. Through partnerships with passionate allies and skilled specialists, the brand is committed to overcoming challenges and evolving beyond conventional boundaries of e-BIKES.

For further details on MATE.BIKE and their latest offerings, visit their official website or follow them on Instagram:

• - Official Website: MATE.BIKE Japan
• - Instagram: @matebikejapan

For inquiries, reach out at: 2F, 6-8-18 Minami Aoyama, Minato-ku, Tokyo 107-0062, Japan | Tel: 03-6421-0866