Asmarq Achieves Patent for Fully Automated Marketing Research Platform Using Generative AI

Revolutionizing Marketing Research with AI

Asmarq Co., Ltd., led by CEO Shoichi Machida, has announced an exciting development within the marketing research industry: the successful acquisition of a patent for their fully automated marketing research platform utilizing generative AI and natural language processing technologies. This patent marks a significant advancement that promises to reshape how research is conducted.

Details of the Patent

The patented technology is registered under patent number 7837523, with its application filed as number 2025-116909. Dubbed the “Core Technology for Fully Automated Research Processes,” this innovation is set to address long-standing challenges within the marketing research field.

Traditionally, the process of creating surveys and generating web-based questionnaires has been steeped in manual labor, requiring intensive effort across multiple stages including question design, data distribution, and aggregation. A particularly complex aspect has been digitizing survey forms, often dependent on skilled technicians due to intricate scripting requirements—leading to a reliance on individual expertise, or “task personalization,” which has been a problematic issue for years.

Asmarq reported that manually handling the transition phase alone consumed over 12,800 hours annually, with human error accounting for more than 50% of research mishaps. Such statistics underline the critical need for automation and precision that Asmarq’s new technology promises to deliver.

Key Features of the New Technology

The patented technology serves as the backbone of Asmarq’s SaaS platform and is designed to enable generative AI to deeply analyze the text structure and context of survey questions. It can automatically identify question types, such as single or multiple-choice answers, and generate web-based survey forms directly. Furthermore, the system is capable of accurately interpreting complex branching conditions and display logic described in the survey, consequently building dynamic questioning flows all on its own.

A critical advantage lies in the proprietary prompt engineering technology developed by Asmarq, based on 41,500 hours of real operational data specific to the research industry. This approach ensures a conversion accuracy and business suitability that general AI solutions cannot achieve, solidifying Asmarq’s competitive edge in the market.

Transformative Impact on Productivity

The implementation of this technology is expected to lead to a dramatic enhancement in research productivity, potentially reducing work hours by 70% and minimizing error rates by up to 90%. This leap forward allows client companies to expedite data-driven decision-making processes. Additionally, by eliminating task personalization, organizations can conduct high-quality research regardless of individual expertise, thereby strengthening overall operational capability.

Highlights of Technological Advancements:

- Dramatic Productivity Increase: Up to 70% reduction in work hours, facilitating quicker decision-making.
- Enhanced Quality Assurance: Achieves up to 90% reduction in error rates, yielding high-quality data devoid of human error.
- Focus on Value-Added Tasks: The time saved can be reallocated towards strategic planning and insight generation, maximizing contribution to business outcomes.

Asmarq intends to conduct extensive internal validation of this technology before introducing it to select partner firms in a limited capacity. The ultimate goal is to offer this technology broadly through the SaaS platform as a subscription or API model to both domestic and international research and business firms.

The company aims to transcend being a mere provider of research services, positioning itself as a leading player driving the digital transformation (DX) of the industry while continuously striving for new value creation.

Get In Touch

For inquiries, please contact Asmarq through their IR email: [email protected].

About Asmarq: Asmarq leverages one of the industry's largest respondent platforms and diverse research methodologies to support corporate decision-making processes. With a commitment to accurately providing consumer insights, the company conducts over 200 research seminars annually and explores various avenues, including HR Tech initiatives, to enhance client business growth and organizational vitality.