SOCi Strengthens Leadership in Financial Services with Alistair Jessiman's Appointment

SOCi Welcomes Alistair Jessiman to Its Advisory Board

SOCi, Inc., known for its innovative approach as the CoMarketing Cloud for multi-location businesses, has announced the addition of Alistair Jessiman to its Industry Advisory Board. This strategic appointment comes as SOCi aims to bolster its expertise in the financial services sector, ensuring brands can enhance their local search visibility and customer engagement.

A Seasoned Expert in Financial Services

Alistair Jessiman, who holds the NACD.DC and CFA certifications, has a wealth of experience in the financial industry, having previously excelled at PNC. His extensive background equips him with the unique insight and skills to guide SOCi’s mission effectively. He understands that in today's competitive environment, brands, especially in financial services, require a robust strategy to enhance their visibility and connection with local markets.

“SOCi isn’t just a technology solution,” Jessiman explains. “It represents a partnership that aims to build that crucial first interaction and foster enduring trust at the local level.” This emphasis on genuine collaboration resonates with SOCi's objective to serve clients beyond mere transactional relationships, particularly within sectors burdened with complex decisions and multiple stakeholders.

Enhancing Local Strategy in Financial Services

As Jessiman steps into his advisory role, he is eager to leverage his expertise to catalyze SOCi’s growth in the financial services domain. His presence is expected to drive the company’s efforts in zeroing in on local brand discovery, an essential factor for firms wishing to maintain relevance and visibility in their communities.

With his customer-centric ethos, Jessiman will advise on strategy formulation, messaging, and outreach to financial institutions. This aligns seamlessly with SOCi's vision of bridging the gap between technology and practical business outcomes. “I was drawn to SOCi's commitment to addressing client problems head-on and delivering actionable solutions,” he emphasizes.

SOCi: Empowering Brands through Technology

SOCi has established itself as a leader in the multi-location enterprise space. Serving brands like Ford, Ace Hardware, and Jersey Mike's, SOCi enables customers to automate and scale their marketing across numerous locations and digital channels. The SOCi Genius platform utilizes cutting-edge generative AI and machine learning to deliver actionable insights that empower brands in enhancing their digital presence and protecting their online reputations.

What Lies Ahead

As SOCi continues to solidify its position within the financial services sector, the inclusion of Alistair Jessiman promises a transformative impact. His approach to refining customer engagement through technology-driven solutions is set to enhance how financial service firms perceive and execute their localized marketing strategies.

To explore the different solutions SOCi offers and how it can elevate your brand's presence, visit www.soci.ai.

SOCi is dedicated to helping nearly 1,000 brands realize their marketing potential. Through insight-driven strategies, it tackles the challenges multi-location enterprises face in today’s dynamic market landscape. Discover how SOCi can guide your marketing journey toward success.