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Zoff Launches FLIP UP Eyewear in April 2025

Zoff, a renowned eyewear brand, is set to release its latest product, the FLIP UP, on April 18, 2025. This innovative collection features two styles and eight different variants, priced at ¥13,300, which includes the cost of prescribed lenses. The glasses will be available at all Zoff retail locations and on their official online store, excluding outlet shops.

A Revolutionary Design

The standout feature of the FLIP UP eyewear is its patent-pending flip-up mechanism. This new technology utilizes spring power, effectively addressing a common complaint associated with traditional flip-up glasses: the tendency for the flip-up portion to lower unexpectedly. With this fresh design, users can enjoy enhanced functionality and style.

Zoff's FLIP UP comes in two primary shapes:
1. Wellington ZC251001 - Available in four colors: 10E1, 14E1, 64A1, and 72E1.
2. Wellington ZC251002 - Also offered in four colors: 14F1, 15F1, 24A1, and 72F1.

Zoff’s engineers have focused on creating a structure that allows the eyewear to flip up firmly and remain in place unless physically adjusted. This pronounced stability ensures that users can wear their glasses comfortably without fretting over spontaneous shifting.

Key Features

• - Innovative Spring Mechanism: The standout feature is the newly adopted spring-powered flip-up structure strategically integrated into the bridge of the frame, ensuring that the flip-up mechanism stays in position until intentionally adjusted.
• - Lightweight and Sporty Design: In line with modern aesthetics, the FLIP UP glasses are designed to be lightweight and versatile, making them suitable for various occasions, from casual outings to more energetic activities.

Availability and Contact Information

For media professionals and stylists interested in further details, styling options, or samples, Zoff encourages you to reach out via email or phone. The PR contact from Intermestic Co., Ltd, Ms. Suzuki, can be reached at 080-3174-1406 or through email at pr@zoff.com. You can also explore more about their products at Zoff.com.

For any inquiries from general customers, please contact:

• - Zoff Official Online Store: 0120-013-505 (Weekdays 11 AM – 6 PM)
• - Customer Support: 0120-013-883 (Weekdays 11 AM – 6 PM)

The FLIP UP collection reflects Zoff's ongoing commitment to innovation and customer satisfaction, making it a promising addition to their popular eyewear lineup.