Celebrating 20 Years of LUMINE EST SHINJUKU and 30 Years of QURULI with Special Events

Celebrating Milestones in Shinjuku

LUMINE EST SHINJUKU, the fashion hub located in Shinjuku, Tokyo, is gearing up for a big celebration as it commemorates its 20th anniversary alongside the iconic rock band QURULI, which is celebrating 30 years since its establishment. This exciting partnership promises vibrant events, unique merchandise, and a special music video that connects the two legendary entities.

A Year to Remember

Starting from April 1, 2026, LUMINE EST SHINJUKU will embark on its anniversary project titled "LUMINE EST SHINJUKU 20th Twinkle Twenty", celebrating two decades of inspiring trends and linking them with QURULI's artistic journey. This collaboration aims to express gratitude to the loyal customers and to mark the beginning of a year filled with sparkling events, bringing the heartwarming theme of connection, hope, and youth to life.

Special Music Video Featuring QURULI

To kick off the celebrations, LUMINE EST SHINJUKU and QURULI will release a special music video for the beloved song "Good Morning", which featured on QURULI's 2004 album “Antenna”. This timeless song revolves around characters journeying to Tokyo, their hopes, and uncertainties, symbolizing the experience of many young people finding their way in the bustling city. The video will be available on QURULI's YouTube channel from September 14, 2026, and will be showcased throughout the shopping center.

A Glimpse into the Events

1. QURULI 30th Anniversary Pop-Up Shop: From September 21 to September 30, a pop-up shop will offer exclusive merchandise, including the limited-edition “30th Spin” T-shirts and other collectibles tied to upcoming events, including the "Kyoto Music Festival 2026".

2. Tokimeki is Invincible Exhibition: Kicking off on October 1, the event will showcase various exhibits highlighting shopping excitement through an innovative typography design presented by the creative studio