#Japan #Tokyo #wellness event #the SILK #Intimissimi

A Unique Collaboration: The SILK and Intimissimi

In an exciting partnership, the women-only machine Pilates studio, The SILK, has teamed up with the renowned Italian lingerie brand, Intimissimi, to bring a series of special events focusing on wellness and fashion. The collaboration will run from May 28 to June 24, 2026, under the theme "Move in Comfort." This initiative aims to enhance women's daily experiences by intertwining comfort with individual expression.

A Seamless Blend of Wellness and Fashion

The partnership emphasizes the idea that every moment, whether engaged in physical activity or relaxing, should be enjoyable and true to oneself. The SILK promotes a "flexible and positive wellness lifestyle," while Intimissimi upholds the significance of beauty and comfort. Together, they aim to redefine modern living for women, encouraging them to live gracefully while focusing on their health and well-being.

During this collaboration period, designated locations of The SILK will feature an exclusive corner showcasing Intimissimi’s popular microfiber series, allowing customers to try on these comfortable pieces right where they practice Pilates. Additionally, both brands will provide special promotions and coupons to enhance the shopping experience across their participating stores.

About The SILK

The SILK stands by its core concept of "living gracefully," recognizing that this flexibility extends beyond mere physical adaptability. It celebrates women who care for their minds and bodies while thriving authentically and confidently. The studio designs each location to provide an elegant, sophisticated environment that transforms ordinary routines into extraordinary experiences. The goal is to create a space that motivates clients to enjoy their wellness journey.

Pilates Programs and Services

Focusing on the essence of movement, The SILK collaborates with certified Pilates instructors and physiotherapists to develop a comprehensive and original curriculum. Only instructors who have undergone rigorous training and evaluation will lead classes, ensuring participants receive high-quality guidance as they strive for wellness.

In essence, the studio wants every participant to experience a unique and personalized session that connects the mind and body through awareness of breath, spine, and pelvis. This holistic approach aims to cultivate inner confidence and beauty.

Upcoming Collaboration Highlights

From May 28 to June 24, visit one of The SILK's participating locations:

• - Tokyo: Yaesu, Ginza, Ginza 1-Chome, Shibuya, Ebisu
• - Osaka: Umeda, Tennoji MIO, Hankyu Sanbangai

Discover the Intimissimi stores available for collaboration:

• - Yaechika, Ginza Koujinsha, Ginza 1-Chome, Shibuya Bunka-mura Street, Shibuya Miyamasuzaka, Daikanyama, and Tennoji Mio.

Special Offers Available

Visitors to The SILK will receive special gifts when they patronize Intimissimi stores. Customers visiting Intimissimi locations will be granted coupons redeemable at both Intimissimi and The SILK, enhancing a truly collaborative shopping experience.

Launch Event Recap

On the opening day of the collaboration, May 28, 2026, a special Pilates event took place at The SILK's Shibuya location, featuring two sessions for a total of 42 participants. Influencers and media professionals were invited to the first session, while loyal members of The SILK attended the second.

Participants wore the popular "Microfiber Eri Bra Top" from Intimissimi, engaging in a specially designed Pilates session that emphasized comfort and ease. With a smooth texture, attendees enjoyed a stress-free experience throughout the duration of nearly 50 minutes. After the class, they had the chance to explore a display of Intimissimi products and take part in photo opportunities, blending fashion and wellness in a tranquil environment.

The SILK Experience

The SILK, which emphasizes the mantra of "Daily Changes Begin Here," currently operates 45 locations across Japan, offering both group and personal Pilates classes to over 20,000 members. Each setting is crafted to promote wellness, allowing every woman to embrace their unique beauty and well-being.

For more details, visit The SILK's official website or their Instagram.

About Intimissimi

Intimissimi is a celebrated Italian lingerie brand known for its trend-driven designs that champion femininity and elegance. Originating its name from the Italian word for underwear, "intimo," the brand features an array of high-quality materials across its collections. From lingerie to sleepwear, Intimissimi continues to delight women globally since its inception in 1996, now boasting over 1,730 stores in 54 countries. You can explore more about Intimissimi via their website and their Instagram handle, @intimissimijapan.