Yugetaka Yuge Appointed as Executive Officer at Xperisus, Aiming for Sustainable Tourism Growth

New Leadership at Xperisus

In a significant move for Japan's tourism industry, Yugetaka Yuge, formerly the Secretary-General of the "Guidebook on the World" General Research Institute, has now joined Xperisus Co., Ltd. as an Executive Officer overseeing the Domestic BtoG business division. With Xperisus's mission focused on creating mechanisms to preserve diverse cultures across Japan for the next century, Yuge's extensive background in tourism marketing makes him a perfect fit for this role.

Yugetaka Yuge's Extensive Career

Starting his journey in 1991 with the Guidebook company, Yuge dedicated 28 years to harnessing knowledge in Japan's inbound tourism sector. During his tenure, he spearheaded various promotional projects leveraging 'Guidebook on the World' media in partnerships with major manufacturers and overseas tourism boards. In 2009, he initiated the inbound business of the organization and launched the media outlet "GOOD LUCK TRIP" catering to international visitors coming to Japan.

In April 2017, Yuge established the General Research Institute of the Guidebook company and took the helm as Secretary-General, building relationships with government bodies like the Reconstruction Agency, the Tourism Agency, the Ministry of the Environment, and local governments. His portfolio includes a wide range of projects aimed at promoting tourism, such as developing affluent traveler attraction projects and nurturing guide talent.

Yuge's expertise lies not only in creating high-value experiential content that resonates with foreign tourists but also in unearthing dormant regional resources through collaboration with local residents, thus storytelling the authentic cultural values of the area.

The Context of His Appointment

With a rapid recovery and expected growth of Japan's inbound tourism market, the demand for high-value experiential tourism among affluent travelers has significantly increased. Projections indicate that the number of foreign visitors to Japan is set to reach record levels in 2024. The Global Luxury Travel Market is experiencing a substantial annual growth rate (CAGR) of 11.2%, projected to hit $3.75 trillion by 2032. This anticipated surge also indicates a similar potential for Japan's affluent travel sector.

To address this flourishing market, Xperisus has set ambitious goals to become the leading player in Japan's affluent tourism sector. The company boasts a network of over 8,000 luxury travel firms worldwide and offers numerous high-value travel experiences through its BtoB closed EC platform, "XPERISUS.com." By further enhancing collaborations with government agencies and local authorities, the company aims to step up the development of high-quality travel experiences across Japan with Yuge's help.

Yuge has successfully collaborated with various organizations, creating impactful projects that have garnered measurable results and numerous awards. His recent collaborations include initiatives that successfully brought in significant tourist numbers, reflecting an ability to establish lasting partnerships within the industry.

Yuge's Vision for Xperisus

"Xperisus is a unique company equipped with a network of affluent travel companies, a BtoB platform, and distinctive product development capabilities," Yuge remarked upon his appointment. "I am excited to leverage my experience in collaboration with government agencies and local authorities to contribute to building a 'social infrastructure' that delivers the hidden values across Japan to affluent travelers worldwide."

He emphasizes that to attain sustainable tourism and regional revitalization, focusing on quality rather than quantity in targeting affluent markets is crucial. This approach not only avoids overtourism but also makes a significant impact on local economies while ensuring the preservation of regional culture and traditions for the future.

Future Expansion Plans and Opportunities

Xperisus, founded in January 2017, aims to implement a 'social infrastructure' for sustainable tourism that revitalizes local economies. Following the launch of their BtoB closed EC site "XPERISUS.com," the company sought to create an innovative business model in the affluent travel market, prompting diversification into domestic, BtoB, and BtoG segments as a response to market challenges posed by the COVID-19 pandemic.

In their pursuit of growth, Xperisus is actively seeking new talent to join their mission of discovering Japan's hidden charms and delivering memorable experiences to the world’s affluent tourists. They invite individuals who resonate with their vision to explore a range of opportunities in various departments such as travel coordination, product development, customer success, and corporate strategy.

For more details on available positions and the application process, visit their recruitment site at Xperisus Careers. Together, the team at Xperisus is set to embark on an exciting journey to enhance Japan's profile in the global tourism arena.