Machida City Unveils Unique City Promotion at Daimaru Tokyo Store

Interactive City Promotion in Tokyo

Machida City, located in the southern part of Tokyo, has recently partnered with Zero Place to launch an engaging city promotion at the Daimaru Tokyo store. The initiative aims to spotlight the city's unique attractions through an innovative digital gacha machine named "GTCHA X," strategically positioned on the 9th floor of the store within the area known as "Asumise".

GTCHA X

The Digital Gacha Experience

The GTCHA X machine is equipped with digital signage technology that streams a captivating city promotion video. This video highlights Machida's vibrant culture and community, encouraging visitors to explore the region further. Titled "Keep Loving Machida," the promotional video serves as a visual journey through the city's many offerings, from bustling shopping areas to serene parks featuring local greenery.

Free Eco-Bags as Souvenirs

To enhance the interactive experience, the promotion features original eco-bags designed with the campaign's key visuals. These eye-catching bags, created by illustrator Yumi Tochihara, will be given away as prizes to visitors who engage with the gacha machine. This initiative not only promotes environmental consciousness but also adds a tangible takeaway from the promotion, allowing visitors to carry home a piece of Machida.

Promotion Duration

The city promotion will run from July 22, 2026, to October 20, 2026. Shoppers and visitors in the Daimaru Tokyo store will have ample time to experience the digital gacha machine and grab their unique eco-bag while exploring the charms of Machida City.

About Machida City

With a population of approximately 430,000, Machida is conveniently located just 30 minutes by train from central Tokyo. The city's bustling hub around Machida Station boasts large commercial facilities alongside traditional shopping streets that have prospered for decades. A short distance away lies picturesque rural landscapes, lush parks, and farmland that produces local vegetables, offering an attractive combination of urban convenience and natural beauty.

Such dynamics make Machida an ideal destination for both residents and tourists seeking a diverse experience that encompasses both city life and nature.