atNorth Strengthens Sales Leadership to Support Growing Demand in the Nordic Data Center Market

atNorth Announces Key Sales Leadership Appointments

Reykjavík, Iceland - In a bold move reflecting the rising demand for its high-density colocation services, atNorth, the leading Nordic data center provider, has implemented significant changes within its sales team. This restructuring comes at a time when businesses increasingly seek AI-ready infrastructure that also prioritizes environmental sustainability.

The data center industry faces an unprecedented transformation fueled by rapid advancements in technology and a growing emphasis on eco-friendly operations. Companies are now more aware than ever of their environmental responsibilities. To adapt to this fast-evolving market landscape, atNorth has strengthened its sales force with strategic appointments aimed at enhancing client management and driving growth in the hyperscale sector.

Leadership Changes in Sales Team

1. Camilla O'Leary - Director of Client Management
After joining atNorth in February 2024 as the Sales Director for Denmark and DACH, O'Leary quickly exhibited her prowess in managing relationships and fostering partnerships. Her promotion to Director of Client Management underscores her capabilities in guiding client-related strategies throughout the company. O'Leary's role will involve coordinating between various departments to ensure that atNorth’s services align with client objectives and aid in expanding the client base.

2. Howard Shutt - Director of Hyperscale Sales
With previous experience at prominent data center businesses like Green Mountain and Digital Realty, Howard Shutt is set to leverage his expansive knowledge to drive sales growth specifically targeted at hyperscaler companies. His understanding of the unique requirements of hyperscalers positions him well to generate tailored solutions that meet their technical and business needs.

3. Espen Bjanes - Sales Director
Espen Bjanes will focus on attracting new clients with high performance and AI demands. His tenure at companies such as Green Mountain and Tata Consultancy Services provides him with valuable insights, enabling him to formulate robust sales strategies and secure complex deals that support atNorth’s ongoing expansion objectives.

Commitment to Sustainable Growth

As atNorth witnesses a continued surge in demand for its responsibly operated data centers, the company remains committed to reinforcing its leadership with experienced professionals. This move is not merely a response to market conditions but is in alignment with the company's long-term strategies and sustainability goals.
Anders Fryxell, CSO of atNorth, stated, "Our rapidly evolving industry requires a wealth of expertise on-site to meet shifting customer expectations with agility and knowledge. By enhancing our sales team, we can scale our operations effectively while reinforcing our long-lasting client relationships."

Strategic Appointments Across the Company

This initiative is part of a broader strategy at atNorth, which has seen numerous other key appointments recently, including positions like Chief Sustainability and Compliance Officer and Director of IT, among others. Such strategic moves are indicative of atNorth's broader commitment to excellence and sustainability as it navigates the complexities of the modern data center ecosystem.

About atNorth

Headquartered in Reykjavik, Iceland, atNorth specializes in high-density colocation and custom-built data center facilities tailored to meet the sophisticated demands of modern AI and service workloads. The company boasts over 15 years of expertise in delivering secure, flexible, and sustainable data infrastructure powered entirely by renewable energy. With several advanced cooling technologies in place, atNorth aims to minimize environmental impacts while enhancing operational excellence. The company currently operates eight data centers across strategic Nordic locations, with plans to expand further in Denmark and Finland, showcasing its commitment to sustainable growth and innovation in the data center domain.

For more information, visit atNorth.com or follow atNorth on LinkedIn.