#Global Expansion #Zinzino #New Zealand #Auckland

Zinzino Expands to New Zealand

Zinzino AB (PUBL.) has exciting news for its global operations. On March 11, 2025, the company will officially launch its services in New Zealand, a strategic move aimed at enhancing its international footprint in the health and wellness sector. With a supportive business ecosystem, innovative culture, and a lifestyle that encourages activity and well-being, New Zealand has become an attractive location for both local and international entrepreneurs.

The New Zealand launch is a calculated step in Zinzino's journey to broaden its customer base in key global markets. This diverse island nation, located in the Southwestern Pacific Ocean, represents new opportunities for the brand's Independent Partners as they seek to foster both local growth and international reach.

One of the critical factors contributing to Zinzino's decision is New Zealand's favorable position in Oceania, which is rapidly becoming a hub for e-commerce. The country showcases advanced logistical capabilities and widespread use of social media as tools for business, making it a prime environment for the company's innovative marketing strategies. The company aims to leverage these conditions to stimulate sales growth not just in New Zealand but also across the surrounding regions through effective collaboration within its distributor network.

Market research indicates that direct selling is becoming a popular avenue for individuals looking to supplement their income. Given the rapid expansion of digital commerce, Zinzino's approach to social selling—coupled with its digital tools—presents numerous advantageous opportunities for distributors in New Zealand to connect with new customers.

Over the years, Zinzino has learned that successful market entry requires careful adaptations to the local landscape. Drawing from past experiences, the company plans to implement a customer support system that will combine assistance from its Gothenburg headquarters with local consultants in New Zealand. This strategy is designed to ensure that operations in the new market are equipped for long-term success.

The company has always prioritized profitable growth as part of its strategic objectives. With an ambitious goal of reaching 1 million customers in 2025 and 20 million by 2035, the New Zealand launch marks another milestone in Zinzino's journey, signaling its ongoing commitment to global expansion.

During an announcement, CEO Dag Bergheim Pettersen emphasized the significance of this expansion: "This is a perfect time for Zinzino to enter a wide, dynamic market with a tech-forward infrastructure and a digitally savvy population that values quality and sustainability. Our robust and customer-centered business model will serve as a strong foundation for success for our partners in New Zealand."

As Zinzino moves forward with its plans, anticipation builds around the opportunities that will arise for its Independent Partners and customers in New Zealand. With over 100 markets now active, the company continues to explore ways to enhance its global presence and offer innovative solutions within the health and wellness industry.

For more information, please contact:

• - Dag Bergheim Pettersen, CEO, Zinzino (Phone: +47 (0) 932 25 700)
• - Fredrik Nielsen, CFO, Zinzino (Phone: +46 707 900 174)