#Japan #Event Management #Minato, Tokyo #MICE Platform #MICE Casting

MICE Casting: Transforming the Event Management Landscape

In an age where time and efficiency are paramount, MICE Platform Inc., a group company of SoftBank Corp., has taken a significant leap toward modernizing the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry by launching MICE Casting on May 18, 2026. This innovative service aims to streamline the process of matching event hosts with performers, such as speakers and entertainers, through a user-friendly online platform.

The Need for Change

Historically, the casting process for events and trainings heavily relied on personal networks and existing contacts, making it a labor-intensive and time-consuming endeavor. Event organizers often faced challenges in identifying suitable performers, negotiating terms, and communicating effectively. The launch of the dedicated website for MICE Casting is a step towards addressing these issues. It allows organizers to search and compare a diverse pool of performers, completely online, thereby significantly reducing the time spent on these tasks.

Features and Benefits

1. Enhanced Search Functionality

Unlike the traditional reliance on personal networks, the MICE Casting platform offers a comprehensive search option for a wide variety of performers. Organizers can find talents from various fields including:

• - Entrepreneurs and executives
• - Researchers and academics
• - Medical professionals and legal experts
• - Hosts and narrators
• - Models, comedians, and talent
• - Actors and voice artists
• - Influencers and streamers
• - Athletes

This extensive range allows organizers to find performers that best fit their event’s needs.

2. Streamlining of Processes

MICE Casting facilitates not just the search and comparison of candidates but allows event hosts to initiate requests and negotiate conditions online. This online transformation not only simplifies the casting process but also significantly cuts down on labor and time spent in preparations, resulting in a smoother workflow for event organization—especially important during high-pressure planning phases.

3. Tailored Talent Matching

Events often have specific goals whether they're corporate functions, product launches, or training sessions, and MICE Casting makes it easier for hosts to align with the right performers. The platform enhances access to specialists and notable figures that were previously difficult to connect with, broadening the scope of potential engagements.

Typical Use Cases

MICE Casting is designed for a myriad of events including:

• - Guest speakers for corporate events
• - Selecting trainers for seminars and conferences
• - Arranging hosts for award ceremonies
• - Engaging talents for product launches and promotional events
• - Assigning experts for in-house training and employee development initiatives

About MICE Casting

MICE Casting serves as a digital bridge connecting event hosts and a wide range of performers including talents, speakers, and professionals. By enabling organizers to manage the entire briefing, selection, and terms process online, it drastically enhances efficiency in the casting sector. This presents a valuable opportunity for performers too, as they can create profiles that increase their visibility to companies seeking talent, ultimately leading to more engagement opportunities.

Example of Event-hosting Companies

One of the notable organizations leveraging this platform is Shochiku Co., Ltd., a leader in entertainment production.
For further details, you can visit the dedicated website: MICE Casting Online.

About MICE Platform

MICE Platform Inc. is a subsidiary of SoftBank Corp., dedicated to accelerating DX (Digital Transformation) in the MICE industry. The company provides various services such as venue booking platforms and event management tools. By facilitating connections between event organizers, venues, performers, and other stakeholders, MICE Platform aims to contribute significantly to the growth of the MICE market.
For corporate information, visit: MICE Platform Corporate Site.