New Hotel Cassia Hakuba to Open in 2028
Exciting developments are underway in Nagano Prefecture, Japan, as the
Cassia Hakuba hotel project begins to take shape. Scheduled for completion in
2028, this unique hospitality endeavor is spearheaded by
Wealth Management Group in partnership with the internationally recognized
Banyan Group. On September 16, 2025, construction officially started, followed by a groundbreaking ceremony on October 1. With the brand name now established as
Cassia, expectations are high for what this project will bring to the area.
Located in the picturesque Yukihira area of Hakuba Village, Cassia Hakuba is strategically situated to offer both tranquility and convenience. Guests will enjoy stunning views year-round, with the surrounding nature providing a beautiful backdrop for relaxation and adventure alike. The hotel is well-connected, with nearby bus stops allowing for easy access to various ski resorts, making it an ideal location for winter sports enthusiasts.
Hotel Features and Amenities
Cassia Hakuba promises to combine the best aspects of a hotel and a residence. Each of the
76 guest rooms, averaging
40.53 square meters, will be equipped with kitchens and balconies, allowing for a home-like atmosphere that is perfect for families or groups of friends. Whether for a quick getaway or an extended stay, Cassia Hakuba aims to offer the comfort and convenience guests desire.
The hotel will feature a range of amenities designed to enhance the guest experience, including:
- - Restaurants and cafes
- - A large public bath
- - Ski locker rooms
Architecture and Design
The architectural design of Cassia Hakuba is being handled by
Jun Mitsui & Associates, known for their innovative approach to creating harmonious living spaces. The lighting design is in capable hands with
Tomofumi Uchihara Design Office, ensuring that every aspect of the hotel's atmosphere will be thoughtfully crafted. Construction is managed by
Moriyashokai, and project management will be overseen by
Aqua, ensuring that the project runs smoothly and meets the high standards expected by potential guests.
Banyan Group: A Leader in Global Hospitality
The
Banyan Group, established as a pioneer in the hospitality sector, boasts a diverse portfolio of global brands that highlight their commitment to design-led experiences and sustainable practices. With over 100 hotels, resorts, and more set to break ground across 20 countries by the end of 2025, Banyan's influence is far-reaching. Their flagship brand, Banyan Tree, is recognized for its luxurious accommodations that promote responsible tourism.
Their philosophy emphasizes a connection to the environment and the empowerment of the communities in which they operate, which aligns perfectly with the vision for Cassia Hakuba. Banyan Group's dedication to sustainable travel practices reinforces their reputation as a leader in promoting eco-friendly tourism.
Wealth Management Group's Ambitious Plans
Wealth Management Group is listed on the Tokyo Stock Exchange's Standard Market, focusing on real estate investment and management, including hotel operations. The company plans to launch several hotels in the coming years, with Cassia Hakuba being a flagship project alongside upcoming endeavors such as
Banyan Tree Hakone Ashinoko.
This company operates through various subsidiaries, ensuring a seamless integration of real estate acquisition, development, management, and disposal. Their strategic initiatives are set to reshape the tourism landscape in Japan, and Cassia Hakuba stands as a testament to their vision and corporate responsibility.
As the construction of Cassia Hakuba progresses, locals and future visitors alike are excited to see how this project will transform the region, creating a vibrant community hub that embraces both nature and modern hospitality.