Introducing arFUM: A New Fabric Spray that Combines Freshness and Aroma

Embrace Scent and Freshness with arFUM

The renowned Ōji Pharmaceutical Co., located in Tsu City, Mie Prefecture, has launched a revolutionary new product that caters to both scent lovers and those seeking effective odor elimination in their daily lives. Introducing arFUM, a lifestyle brand dedicated to creating special daily experiences through captivating fragrances. The flagship product, Eau De Fabric Spray, promises to envelop your world in inviting scents while simultaneously fighting unwanted odors.

This innovative fabric spray boasts a luxurious fragrance reminiscent of fine perfumes, lasting for an impressive 24 hours. Its powerful deodorizing properties quickly neutralize unpleasant smells, making it an ideal companion for refreshing your clothing, home textiles, car interiors, and even bathrooms. The portable size of the spray ensures that you can carry it wherever you go, allowing you to indulge in delightful scents anytime.

Explore the Signature Scents:

The arFUM Eau De Fabric Spray comes in three captivating fragrances, each designed to evoke different moods and atmospheres:

1. SHINE (Sweet Shine)

This fragrance opens with vibrant notes of fresh orange, leading into a delightful flurry of freesia, rose, and raspberry. It concludes with a soft, sweet embrace of vanilla and amber, leaving a cheerful and lovely impression. Perfect for uplifting your spirits on brighter days!

2. DREAM (Violet Dream)

Begin your journey with an elegant blend of bergamot and peach, setting a refined first impression. The heart of the scent unfolds into a sophisticated bouquet featuring peony, lily of the valley, and jasmine, while the base notes of musk and sandalwood provide a calming depth. This scent is tailored for those who appreciate mature and sophisticated charm.

3. EXTRA (Honeyed Extra)

A sweet and juicy medley of pear and blackcurrant sets the stage, followed by a rich floral harmony of rose, peony, and magnolia. The finish is wrapped in luxurious musk and wood, creating a refined and comforting afterglow that’s both welcoming and elegant.

A Masterpiece Created by a Master Perfumer

The arFUM fragrances have been meticulously crafted under the guidance of world-renowned principal perfumer Ilias Ermenidis, known for his work with luxury scents from brands such as Gucci, CK, and Givenchy. His expertise brings luxurious depth and softness to the formulations, pushing the boundaries of fabric care into new realms of olfactory pleasure.

Transforming Laundry Time into Aromatic Moments

The wave of popularity surrounding Ōji Pharmaceutical's ball-shaped laundry detergent series has led to the sale of over 120 million units in South Korea alone, demonstrating their resounding success. In Japan, their products have dominated the Rakuten sales rankings, claiming the top four spots in the fabric softener category. By addressing the growing demand for efficient household chores, the arFUM fabric sprays aim not only to reduce chore-related stress but also to elevate mundane daily tasks into joyful experiences filled with exquisite fragrances. With arFUM, laundry time can become a cherished aromatic ritual that heightens your living space's ambiance and enriches your everyday life.

The very name arFUM is derived from a blend of “aroma” and “perfume,” embodying the ethos of cocooning your clothing and home in high-quality, perfume-like scents while encouraging a tranquil, aromatic atmosphere.

Where to Buy?

You can find arFUM products at various online platforms, including:

- OUJI Official Shop for EXTRA
- OUJI Official Shop for DREAM
- OUJI Official Shop for SHINE
- Other retailers: Rakuten, Amazon, Yahoo, Qoo10, and au PAY Market.

About Ōji Pharmaceutical Co.

Ōji Pharmaceutical operates with the belief that healthy living is crafted through high-quality products. With over 20 years of experience in researching detergents, sanitary products, and home care, they continue to innovate and provide valuable products to customers. Committed to the principle of contribution to a brighter, healthier society, they are paving the way for future advancements in everyday household products.

For inquiries:
Ōji Pharmaceutical Co.
4-25 Jingumae, Shibuya City, Tokyo
Customer Support: 0120-613398
Email: [email protected]