#USA #Hilco Real Estate #Lubbock #Baymont by Wyndham

Hilco Real Estate Launches Bankruptcy Sale for Baymont by Wyndham Lubbock

Hilco Real Estate, LLC, a key player in the financial services sector, has recently announced the open market sale of the Baymont by Wyndham hotel located in downtown Lubbock, Texas. This endeavor arises from a bankruptcy sale and marks a significant opportunity for investors looking to capitalize on this hospitality asset.

The Baymont by Wyndham Lubbock, featuring 138 rooms across two stories, is strategically nestled in a vibrant area recognized as an Opportunity Zone. The property, originally constructed in 1976 and renovated as recently as 2021, spans approximately 50,645 square feet and sits on a sizable two-parcel lot totaling 3.11 acres. It operates under the recognizable Baymont by Wyndham franchise, providing a multitude of guest amenities, such as an outdoor pool, business center, free Wi-Fi, and spacious outdoor gathering areas. Notably, the hotel also accommodates pets and offers ADA-compliant facilities, enhancing its appeal to a wide array of travelers.

Lubbock stands out as the educational and economic nucleus of the South Plains region, bolstered by Texas Tech University, which reported an enrollment peak of 42,455 students in 2025. This influx of students and faculty keeps the demand for lodging and associated services consistently high, catering to visitors and university events alike. Furthermore, Lubbock boasts a diversified economy supported by sectors such as healthcare, commerce, tourism, and entertainment, which creates substantial year-round demand.

In the past two decades, Lubbock has attracted around 2.86 million visitors annually, generating nearly $297 million in direct spending from tourists. The location of the Baymont property along Avenue Q—a critical corridor in the city—ensures high visibility, with an average daily traffic count of 21,739 vehicles, enhancing its accessibility.

With approximately 70,779 residents residing within a three-mile radius, the broader Lubbock market encompasses over 264,000 residents, further solidifying the strategic position of the Baymont by Wyndham. The Lubbock Preston Smith International Airport is conveniently located about 11 miles away, facilitating regional connectivity for visitors.

Major attractions nearby include the Jones ATT Stadium, the United Supermarkets Arena, Lubbock Memorial Civic Center, Buddy Holly Hall of Performing Arts and Sciences, and the Lonestar Amphitheater, which collectively host events ranging from sports to concerts and conventions throughout the year.

Given the ongoing growth in student enrollment and a consistent influx of regional visitors, the Baymont property is positioned well for redevelopment. Future opportunities could encompass transforming it into hospitality-focused venues, student housing, multifamily complexes, or mixed-use development that reflect Lubbock's evolving role as a center for commerce and institutions in West Texas.

Jamie Coté, Senior Director at Hilco Global, commented, "The property’s advantageous location presents investors with various avenues to create value. Whether maintained as a hotel or repositioned for the market's changing demands, this offering connects to a thriving regional economy backed by a prominent university and a diverse job market."

This sale is subject to approvals from the U.S. Bankruptcy Court for the Northern District of Texas, with bids due by August 18. Interested parties can find the necessary Purchase and Sale Agreement readily available for download on the Hilco Global real estate sales website. To take part in the bidding process, potential buyers are encouraged to reach out directly for the specific participation requirements.

For more information, potential bidders can contact Keith Worsham at (404) 514-0242, Weston Worsham at (404) 304-4993, or Jamie Coté at (203) 561-8737. Due diligence documents can be accessed via HilcoRealEstateSales.com or by calling (855) 755-2300.

About Hilco Global

Hilco Global is a diversified financial services company that excels in providing integrated professional services and capital solutions to various sectors, including real estate and manufacturing. With a commitment to maximizing value for clients in distressed situations, Hilco Global has built a reputation for delivering outstanding results through strategic advice and capital investments. Headquartered in Northbrook, Illinois, the company employs over 810 professionals worldwide, ensuring a robust service framework across four continents.