BEAMS Creates Staff Uniforms for Tokyo Game Show 2025

BEAMS Unveils Staff Uniforms for Tokyo Game Show 2025

Japanese fashion brand BEAMS, headquartered in Shibuya, Tokyo, is set to make a bold statement at the Tokyo Game Show 2025, taking place from September 25 to 28, 2025, at Chiba's Makuhari Messe. The brand has crafted unique staff uniforms tailored to reflect the distinct themes of the event's three key areas: the General Area, Creator Lounge, and Family Game Park.

Creative Design Choices

Each uniform is meticulously designed, with body colors chosen to resonate with the unique environments of the event. The front of the uniforms prominently features the main visual created by illustrator, Zashikiwarashi, showcasing the event's vibrant spirit. This thoughtful design aims to not only beautify the staff but also enhance the overall visual representation of the gaming culture.

A Tribute to Gaming Culture

Since its inception in 1976, BEAMS has continuously pushed the boundaries of fashion and culture. The new uniforms serve as a tribute to Japan's influential gaming culture, which has crossed borders and inspired a global audience. The brand hopes that through these uniforms, both visitors and staff can feel the excitement and passion that gaming brings.

Event Details

The Tokyo Game Show 2025 is organized by the Computer Entertainment Supplier’s Association (CESA) in collaboration with Nikkei BP and Sony Music Solutions. Here are the important details:

- Location: Makuhari Messe, Exhibition Halls 1-11, International Conference Hall, Event Hall, Chiba, Mihama Ward
- Exhibition Dates: September 25-28, 2025
- Business Hours:

- Business Days: September 25 (10:00 AM - 5:00 PM), September 26 (10:00 AM - 5:00 PM)
- General Public Days: September 27 (9:30 AM - 5:00 PM), September 28 (9:30 AM - 4:30 PM)

- Admission: Paid entry

BEAMS: A Pioneering Force in Retail

BEAMS started as a small shop in Harajuku and has since grown into a leading retail force. The company operates approximately 175 stores across Japan and Asia, promoting a wide array of products ranging from fashion to art. With a knack for collaboration, BEAMS has successfully forged partnerships with various enterprises, continuously producing innovative solutions in the retail space.

Community and Culture

The culture fostered by BEAMS is centered around Mokotoko (Things, Events, and People), creating a community that appeals to a diverse audience across generations. As the Tokyo Game Show approaches, BEAMS’ dedication to showcasing Japan's tremendous influence in the gaming community stands as a testament to their commitment to quality, creativity, and cultural exchange.

For more information about BEAMS and their upcoming projects, visit BEAMS Official Website.