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UCC's YOINED: A New Era of Coffee Experience

In a remarkable turn of events, UCC Ueshima Coffee Co., Ltd. has announced the continued success of its innovative product, YOINED, Japan's first non-drinking coffee, which has reportedly achieved sales figures exceeding 1.5 times that of its inaugural year. Initially launched in November 2023, this unique product has piqued the curiosity and taste buds of coffee enthusiasts and casual drinkers alike.

A Decade-Long Vision

The development of YOINED is not a spur-of-the-moment idea; it has been over 20 years in the making. UCC aimed to create a coffee experience that allows enjoyment of the rich aroma and flavor of coffee beans without the act of drinking. Through meticulous research, UCC’s team was driven by a desire to capture the essence of coffee beans fully. Their efforts led to a patented process (Patent No. 6849552) that enables the extraction of coffee in a new way: not by brewing, but by creating a format that can be eaten.

Unique Composition and Flavor

For its second season, starting November 2024, UCC has made enhancements to both the taste and packaging of YOINED. This year, YOINED features African Tanzania's Kilimanjaro AA grade beans, known for their distinctive sharp acidity, rich body, and delightful sweetness. By freezing and crushing the beans, UCC has managed to encapsulate their qualities into a consumable format without any cocoa involvement, directly delivering a rich coffee experience.

An Innovative Snack Experience

YOINED stands out in its category by positioning itself as a snack rather than a beverage. This innovative