project44 Welcomes AI Expert Birju Shah as Senior Advisor to Enhance Supply Chain Intelligence

project44, a leading Decision Intelligence Platform for modern supply chains, has proudly announced the appointment of Birju Shah as Senior Advisor. This strategic move comes as the company gears up to intensify its focus on integrating advanced AI technologies and intelligent automation to optimize decision-making across global supply networks.

Shah, a renowned figure in the AI industry, brings a wealth of experience from his previous role at Uber, where he spearheaded initiatives to deploy intelligent systems across over 100 countries. With his leadership, products have reached billions of users, enhancing various operational areas from safety protocols to pricing models and last-mile delivery accuracy. His track record of scaling AI products makes him an invaluable addition to project44's leadership team as they seek to embrace intelligent automation within their platform.

In his advisory role, Shah will collaborate closely with project44’s engineering, data science, and product teams. His primary mission is to refine the company's AI strategy and ensure its AI innovations translate into successful outcomes for customers in the logistics sector. By guiding the development of agentic reasoning workflows and leveraging advanced AI capabilities, Shah aims to help clients transition from reactive management to proactive orchestration of their supply chain operations.

Jett McCandless, founder and CEO of project44, expressed enthusiasm about Shah's joining, stating that his extensive background in building AI systems at scale will enable project44 to deliver significant value to its customers. He emphasized that this appointment represents a pivotal step toward moving beyond experimental AI applications to leverage technology for enhanced execution and decision-making within the supply chain.

Shah's experience is complemented by his role as a Clinical Assistant Professor at Kellogg School of Management and Northwestern’s McCormick School of Engineering, where he educates future leaders on the complexities of building intelligent systems and AI platforms. As a trusted advisor to executives, he offers insights on transitioning to AI-driven solutions, positioning him uniquely to contribute to project44’s mission.

The global supply chain industry faces unique challenges, and project44’s focus on leveraging its position as a leader in data intelligence affirms its ambition to become a cornerstone of AI-driven logistics solutions. With its extensive logistics data graph, project44 is ideally situated to develop intelligent systems tailored to the nuances of the industry.

Jonathan Scherr, Chief Strategy and Operations Officer at project44, noted that with Shah's expertise, the company can more effectively utilize its vast dataset to achieve real-world improvements in logistics operations. His appointment emphasizes project44’s dedication to evolving its platform into an AI-native solution that seamlessly connects data, harnesses intelligence, and automates key outcomes across transportation and logistics.

Effective January 12, 2026, Birju Shah's role as Senior Advisor marks a new chapter for project44, highlighting their commitment to enhancing the global supply chain landscape. For anyone interested in learning more about project44's innovative efforts and AI-powered Decision Intelligence Platform, visit project44.com or consider requesting a demo to see these advancements in action.

As the landscape of global supply chains continues to evolve, the collaboration between project44 and industry pioneers like Birju Shah illustrates a forward-thinking approach to tackling pressing challenges and optimizing logistics management for the future.