#China #Hisense #Qingdao #RGB gaming #Phantom Blade

Hisense and Phantom Blade Zero: A New Era of Gaming

Hisense, a prominent name in the global consumer electronics sector, has officially announced its partnership with Phantom Blade Zero, becoming the global partner for TVs and monitors as the game approaches its release. This collaboration was unveiled at Gamescom LATAM 2026, marking an exciting foray into the gaming ecosystem for Hisense. Their goal is clear: to demonstrate how advanced display technologies can enhance real gaming scenarios, creating deeper and more immersive experiences for players.

At the heart of this partnership lies Hisense's cutting-edge display technology, which offers improved color representation and contrast. For the upcoming game Phantom Blade Zero, this translates into smoother visuals, richer environmental details, and atmospheric lighting that breathes life into its cinematic wu-xia (martial arts) world. As gamers step into the shoes of a warrior facing their fate, every move, shadow, and strike will be rendered with greater realism, allowing for an engrossing gameplay experience.

Paul Zhang, General Manager of Brand and Marketing at Hisense Global Business Center, emphasized the importance of emotional immersion and precise responsiveness in gaming experiences. He stated, "In a title like Phantom Blade Zero, where the aesthetics of wu-xia blend with fast-paced action, our display technology is designed to faithfully convey every action and mood, enabling players not just to see the world but to feel like an integral part of it."

Adding to the excitement, Julius Li, Marketing Director of S-GAME, expressed his enthusiasm for the partnership: "Together, we are bringing to a global audience a fully immersive cinematic experience filled with breathtaking, fast-paced battles, enchanting and otherworldly KungfuPunk worlds, and grand wu-xia storytelling, rich with intricate fates, passion, and rivalry. This commitment makes each strike, each scene, and every dramatic moment feel vivid and unforgettable."

Further accentuating its philosophy of “Innovation for a Better Life,” Hisense continues to push human-centered innovation by connecting high-end display technology with meaningful user experiences. Through this partnership, the company is not only bringing players closer to the worlds they play in but also delivering visual experiences that are more vibrant, intuitive, and engaging.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries with a focus on delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the TV segment for models larger than 100 inches (2023-2025). As the originator of RGB MiniLED technology, Hisense continues to lead innovations in next-generation RGB MiniLEDs. The company, also an official sponsor of the FIFA World Cup 2026, seeks to reach audiences worldwide through its global sports partnerships.



In summary, the partnership between Hisense and Phantom Blade Zero represents a pivotal moment in the gaming industry, promising gamers an enhanced visual experience that blends technology and storytelling in unprecedented ways.