#Japan #Tokyo #franchise #Naruse Unagi #eel restaurant

Naruse Unagi: A Rising Star in Japan's Eel Restaurant Scene

Founded just under three years ago, Naruse Unagi has rapidly expanded to over 390 locations throughout Japan. This specialty eel restaurant, operated by Franchise Business Incubation Co., Ltd. based in Takashima, Shiga Prefecture, offers a dining experience where customers can enjoy plenty of delicious eel. In celebration of Doyo Ushi Days, Naruse Unagi will conduct special operations on July 19 and 31, 2025, to cater to the influx of customers.

Naruse Unagi prides itself on using only the finest quality eels, focusing on three core ideals: taste, affordability, and safety. By systemizing operations, Naruse Unagi has successfully minimized wait times and labor costs, providing customers with meals that are both cheap, fast, and delicious.

One standout aspect of their offerings is the packaging, which allows for re-heating of the take-out containers, making it easy for patrons to enjoy warm eel dishes at home or in the restaurant. On Doyo Ushi Days, the restaurant will be open from 11:00 am to 8:00 pm (please note that some locations typically close at 9:00 pm).

Making Reservations

To handle the expected crowd on Doyo Ushi Days, advanced reservations are strongly recommended. There are two ways to reserve:

1. Online Reservations: Customers can scan the QR code available on the website to select their desired location and make a reservation for takeout. Due to frequent mistakes regarding pickup locations, it's essential to double-check the store name and address while reserving.

2. Phone Reservations: Customers may also call the store directly. However, due to high traffic, there may be difficulty in reaching staff on busy days, and reservations might not be accepted on Doyo Ushi Days.

What is Naruse Unagi?

Naruse Unagi aims to make eel cuisine easily accessible to everyone, from busy professionals to the elderly. The concept began with the opening of the Naruse Unagi Yokohama store on September 10, 2022. Since expanding to multiple locations in February 2023, they quickly surged past the 390-store mark just this month.

On social media, customers have called it the “best value for money” in the eel restaurant segment, highlighting that the quality exceeds expectations for the price point, a sentiment echoed in various television features. The eels served by Naruse Unagi are well-regarded for their richness in flavor, achieved through careful sourcing of feed and growth environments.

The cooking style incorporates both the Kanto and Kansai methods, steaming and then grilling the eels to achieve a perfectly fragrant aroma and tender texture. Here’s what you can expect:

Key Features of Naruse Unagi

1. Carefully Selected Supply: The eels come from farms that meet stringent ISO and HACCP standards, ensuring quality and safety. They focus on sourcing the best possible eels suited for modern Japanese tastes.

2. Efficiency: Unlike traditional eel restaurants that may require a waiting time of 20-30 minutes, Naruse Unagi has reduced this to around 10 minutes, allowing for quicker service while maintaining high-quality food.

3. Generous Portions at Affordable Prices: Naruse Unagi offers eel dishes at about half the price of traditional establishments, with serving sizes approximately 1.5 times larger. This accessibility means more people can indulge in high-quality eel meals.

Menu Highlights

• - Unaju (Eel Rice):

- Regular: ¥1,600 and up
- Superior: ¥1,900 and up
- Special Superior: ¥3,400 and up

For media inquiries or to arrange a visit to one of the locations, please reach out to the PR department.

Company Overview

• - Company Name: Franchise Business Incubation Co., Ltd.
• - Representative: Masahiro Yamamoto
• - Head Office: 2-1-3 Sakuramachi, Imazu, Takashima, Shiga Prefecture, Japan
• - Tokyo Branch: 3-14-18 Canal Square Shibaura, Minato, Tokyo, Japan
• - Founded: September 20, 2020
• - Employees: 100, including part-time staff
• - Website: https://fbi-consulting.jp/
• - Business Activities: Franchise management and advising on new franchise brands.