#Tokyo #DIANA #WWF Japan #Recycling Campaign

DIANA's Sustainable Project Recycling Campaign

DIANA Co., Ltd., a renowned brand for women’s shoes and bags, is excited to announce its upcoming DIANA Sustainable Project Recycling Campaign, which will take place from August 1 to August 31, 2026. This initiative aims to enhance environmental awareness and promote recycling among its patrons.

During the month-long campaign, customers are encouraged to bring their used DIANA original shoes and bags to participating stores. In exchange for these items, participants will receive a 1,000 yen coupon that can be used for purchases at any DIANA store across Japan, excluding specific outlets like Artemise by DIANA and Talanton by DIANA.

How It Works

Once shoes and bags are collected, they will be assessed for their condition to determine if they can be resold. Those that are in good shape will be available for resale on the DIANA-associated circular store ReLIKE. Importantly, all profits from this process will be donated to WWF Japan (World Wildlife Fund), contributing to global sustainability efforts.

For items that cannot be sold, DIANA will employ thermal recycling methods to recover energy from incineration. The remains will subsequently be utilized in civil engineering projects, ensuring that even non-resalable items are efficiently recycled.

Coupon Details

The 1,000 yen coupon will be valid from August 1 to September 30, 2026. Customers are entitled to one coupon per visit, regardless of the number of items brought in, provided they comply with the campaign’s guidelines. Each pair of shoes must be returned together, and minors must have parental consent to participate.

Diamos members can take advantage of the coupon, but it cannot be combined with any other offers issued by DIANA. The coupon is applicable only for purchases exceeding 1,000 yen (tax included) and is limited to one-time use.

Participating Brands

The recycling campaign accepts products from various DIANA brands, including but not limited to:

• - DIANA
• - DIANA WELLFIT
• - +diana
• - CUMUU_DIANA
• - artemis by DIANA
• - DIANA Aeris
• - TALANTON by DIANA
• - DIANA DISNEY COLLECTION
• - chay collections by DIANA
• - F by WELLFIT
• - ADINA MUSE
• - TELLUS
• - DEA/DIA
• - DIANA amorosa
• - GD by DIANA
• - DIANA Romache

Campaign Significance

This campaign is not just a marketing strategy; it stands as a testament to DIANA’s commitment to sustainability and environmental conservation. The brand's motto, **