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National Sleep Foundation Introduces SleepMark™ Education Program at CES 2026

In the dynamic landscape of sleep health, the National Sleep Foundation (NSF) stands as a beacon of knowledge and advocacy. With over 35 years of dedication, NSF revealed its SleepMark™ education program at the CES 2026 event, aiming to set rigorous standards for consumer sleep products and services.

The SleepMark™ program is a voluntary designation that helps consumers identify sleep products that meet NSF's high, evidence-based guidelines. By providing a scientific foundation for its evaluations, NSF aspires to build trust between consumers and the companies offering sleep solutions. According to John Lopos, CEO of the National Sleep Foundation, “When consumers see the SleepMark designation, they can trust that the product has been evaluated against the high standard of evidence-based principles we promote.” This sentiment highlights NSF's commitment to empowering individuals to achieve their Best Slept Self®.

The growing need for sleep health awareness in today's fast-paced world has prompted NSF to launch this initiative to educate consumers. The SleepMark™ designation is aimed at recognizing companies that earnestly strive to improve sleep health through their offerings. NSF emphasizes that while the designation signifies adherence to their standards, it does not guarantee product performance or claim superiority over other offerings.

During the CES Show Day Media Briefing, NSF showcased insights from industry experts, further solidifying its role as a key player in the sleep health ecosystem. Experts from NSF's SleepTech® Network, including Caitlin Shure, PhD from NextSense, and Kimi Doan from Earable® Neuroscience, shared valuable knowledge about the importance of technology in enhancing sleep quality.

Understanding the SleepMark™ Program Criteria

The SleepMark™ program is designed with a clear set of objective evaluation criteria. These criteria serve as a benchmark for companies striving to achieve the designation. As a result, consumers can have confidence that the products they choose are backed by scientific validation. Companies interested in earning the SleepMark designation are encouraged to visit NSF's official website for detailed information on the application process and evaluation criteria.

Lopos emphasized the importance of informed consumer choices, stating, “Everyone has their own unique experience with their sleep and how they choose to support it. SleepMark represents the next expression of our organization's work to help the public build the confidence it needs to make informed choices about sleep products.” This approach reiterates NSF's goal of elevating sleep health as a public priority, particularly in an era where awareness about wellness is on the rise.

For those looking to learn more about the SleepMark™ program, NSF's website offers educational resources, insights into their evaluation methods, and much more. By fostering transparency and trust, NSF aims to strengthen the link between science and consumer products, directly impacting millions of sleep-deprived individuals.

The SleepMark™ program is not just a designation; it represents a movement towards recognizing sleep as a vital component of health and well-being. As NSF continues to innovate and advocate for better sleep practices, the sleep community can expect to see more initiatives aimed at improving public health.

About the National Sleep Foundation

The National Sleep Foundation is a 501(c)3 nonprofit organization that is uniquely positioned to advocate for better sleep health. Since its inception in 1990, NSF has expanded its reach and influence, providing expert recommendations and guidelines that have shaped sleep health practices. With a mission to improve overall health through sleep education and advocacy, NSF is dedicated to advancing knowledge and supporting the public in achieving restful nights and productive days. For additional information about NSF and its initiatives, visit www.theNSF.org and SleepHealthJournal.org.