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Carrera Eyewear and Ducati: A Partnership that Redefines Performance and Style

The collaboration between Carrera Eyewear and Ducati has taken a monumental step forward as both brands agree to extend their partnership for the next four years. This exciting renewal ensures that fans of both brands can continue to enjoy the Carrera|Ducati collection of sunglasses and optical frames popular for their high-quality design and performance-driven attributes.

A Legacy of Excellence

Carrera Eyewear, a proud member of the Safilo Group, has been joined at the hip with Ducati, a legendary name in the motorcycle industry, since the inception of their partnership two years ago. Their collaboration represents the perfect amalgamation of performance and style, and the success they’ve achieved together has only solidified their commitment to each other.

Alberto Macciani, the Chief Marketing Officer at Safilo Group, emphasized the importance of their collaborative efforts, stating that it transcends mere product offering and sponsorship. The focus has always been on establishing a team that can share in the successes experienced on the racetrack, paralleling those triumphs in the eyewear sector as well.

The legacy of both brands is steeped in authority and innovation. Carrera has been synonymous with cutting-edge design and performance since 1956, while Ducati has been at the forefront of motorcycle manufacturing, known for producing some of the fastest and most stylish bikes on the planet since 1926.

A Commitment to Quality

The latest range of products from Carrera|Ducati is inspired by the iconic designs of Ducati’s high-performance motorcycle, the Panigale V4. Riders and fashion aficionados alike have come to recognize the Carrera|Ducati collection for its bold personality and performance-oriented designs. With features such as sports-inspired wraparound fronts, straight temples, and the unique combination of both brands' logos, this eyewear collection is a true representation of individuality and style.

Manufactured using an array of high-quality materials, including carbon fiber, titanium, and Ultem, the Carrera|Ducati frames showcase an ultra-lightweight construction, ensuring comfort without compromising on style. The aerodynamic lines of the products are tailored to meet the needs of both casual wearers and serious motorbike enthusiasts, resulting in eyewear that embodies extreme attention to detail and bold design.

Stars of Tomorrow

For the upcoming 2025, 2026, and 2027 MotoGP seasons, Carrera will remain the Official Partner of Ducati Corse, riding alongside the Ducati Lenovo Team, known for its tremendous podium finishes and championships. The two-time MotoGP World Champion, Francesco Bagnaia, along with the renowned Marc Marquez, will spearhead the advertising campaign for the Carrera|Ducati collection during the 2025 season, further showcasing the partnership's seamless integration into the high-octane world of competitive racing.

Looking Ahead

Ducati is not just a motorcycle manufacturer; it’s an emotion that resonates with biking enthusiasts and style-oriented individuals across the globe. Similarly, Carrera stands as a hallmark of quality in eyewear that resonates with those who live life on their own terms. The renewed partnership isn’t simply a pledge to continue; it’s an oath to innovate, inspire, and empower consumers through a shared commitment to performance, quality, and style.

In a landscape that continuously demands evolution, the Carrera|Ducati collaboration remains unwavering — a striking marriage of two brands deeply rooted in excellence. As they journey towards 2029, fans can eagerly anticipate more thrilling designs and an expanded legacy in both the fashion and motorcycle industries.

For more information about the new collection and the details of their ongoing partnership, visit the Carrera and Ducati websites or follow them on social media to stay updated on future releases and events that showcase this dynamic partnership.