Dentsu PR Consulting and Dentsu Research Develop Revolutionary Cyber Crisis Management Service

Comprehensive Cyber Crisis Management with CyberCrisis360

In a rapidly evolving digital landscape, businesses face unprecedented challenges associated with cyber threats and incidents. Recognizing the need for a robust solution, Dentsu PR Consulting (Dentsu PRC) and Dentsu Research have joined forces to develop and launch a groundbreaking service called 'CyberCrisis360' (CC360), set to be available on November 17, 2025. This innovative service aims to provide companies with a holistic approach to managing and mitigating cyber crises.

The Concept Behind CC360

'CyberCrisis360' is designed to serve as a comprehensive support system for enterprises dealing with cyber crises. Its core philosophy revolves around safeguarding corporate trust and value through a 360-degree perspective. Unlike typical technical support focused solely on cybersecurity, CC360 integrates the efforts of management, public relations, and information systems departments to facilitate seamless collaboration during both normal and emergency situations. This service not only emphasizes immediate crisis response but also promotes ongoing preparedness and consultation, fostering long-term resilience against cyber threats.

The Need for a New Approach

Cyberattacks have become increasingly sophisticated, targeting vulnerabilities within supply chains and leading to incidents such as information leaks or service disruptions. In light of such complexities—and the growing severity of the consequences—it is imperative for organizations to prioritize preemptive strategies and initial response protocols. Moreover, these cyber incidents pose risks that extend beyond technical failures, impacting brand reputation and public trust. As such, building an effective cross-departmental crisis management structure is essential. However, many companies struggle with inadequate resources, insufficient expertise, and lack of internal cooperation, making it challenging to tackle these issues independently. Therefore, a multifaceted support system that includes management decisions and public relations strategies is necessary for effective crisis response.

Dentsu PRC, with its expertise in public relations and communications design, has a proven track record in reputation management. By collaborating with Dentsu Research, which focuses on economic security and corporate resilience, CC360 aims to create a unified response framework for businesses navigating both normal operations and emergencies.

Key Features of CC360

1. Enhanced Internal Coordination: CC360 fosters collaboration among management, public relations, and information systems teams. By establishing a strong communication framework during regular operations, companies can enhance their readiness for emergencies, ensuring swift and effective action.

2. Strategic Public Relations Support: The service helps mitigate branding risks and bolsters trust through strategic communication. By preparing a crisis communication framework, organizations can minimize confusion and maximize transparency, showcasing their commitment to cybersecurity and effective decision-making.

3. Flexible Support Mechanism: CC360 allows businesses to receive customized assistance tailored to their unique challenges and resources. This flexible approach enables companies to strengthen their security infrastructure at an appropriate pace, even if they face resource constraints.

Future Directions

As Dentsu PRC and Dentsu Research continue to deepen their collaboration in the realm of cybersecurity and crisis management, they remain committed to delivering effective services. Their aim is to ensure that businesses can thrive and maintain public trust in an increasingly complex digital environment.

Conclusion

'CyberCrisis360' represents a significant advancement in the way businesses approach cyber crises. By integrating various aspects of crisis management, from technical support to strategic public relations, this service stands to revolutionize corporate resilience in the face of cyber threats. Organizations looking for a comprehensive solution to bolster their defense against cyber incidents will find valuable support in CC360, paving the way for a more secure and resilient future.

For additional information about Dentsu Reasearch and its commitment to enhancing cyber resilience within enterprises, please visit their official website.