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Kewpie's Role in Adult Food Education

Kewpie Corporation, headquartered in Shibuya, Tokyo, has taken an important step toward enhancing food education for adults by participating as a founding company in the "Government-Private Sector Food Education Platform," which is set to be established by the Ministry of Agriculture, Forestry and Fisheries in June 2025. Among its initial undertakings, Kewpie will focus on the "Let's Have Breakfast" project, aiming to promote the importance of healthy eating habits and strengthen the connection between consumers and food production.

The Essence of the Platform

The newly formed platform aims to deepen the understanding of food and agriculture among consumers, especially adults. It encourages not just healthy eating but also the enjoyment of mealtime, while working towards a society where dining tables are connected to food production sites. This initiative recognizes the growing concern regarding food education in Japan and seeks to address it collaboratively between the government and food-related businesses.

According to a report from the Ministry of Agriculture, Forestry and Fisheries, the breakfast skipping rate among Japan's youth has reached a concerning 29.6%, and this number continues to rise annually. The average daily vegetable intake among individuals in their twenties is approximately 221.8 grams, significantly below the adult target of 350 grams. Such dietary disruptions could affect not only individual health but also the cultural inheritance of food practices and understanding of agricultural production in the future.

Leading the Breakfast Initiative

Kewpie, as a core player in the "Let's Have Breakfast" project, will focus on developing nutritional and easy-to-prepare breakfast menus for individuals who lack the habit of eating breakfast or feel pressed for time. The company recognizes that this effort is crucial in cultivating a healthy morning routine among adults, with the goal of reinstating the breakfast habit in Japanese society.

Commitment to a Healthy Future

Kewpie's commitment to addressing social issues through food dates back to its founder, Toichiro Nakashima, who believed in contributing to society through the culinary arts. By joining the Government-Private Sector Food Education Platform, Kewpie aims to further develop this vision and spread awareness about the importance of food education for adults. The company is dedicated to supporting the realization of a healthy and rich dietary life, as well as the preservation of Japan's food culture.

In conclusion, Kewpie's participation in this platform places it at the forefront of a pivotal movement toward revitalizing food education among adults. By promoting healthy breakfast habits and encouraging balanced nutrition, Kewpie aims to foster a community that values both health and cultural heritage. This initiative not only addresses immediate dietary concerns but also lays the groundwork for a healthier, more informed society in the years to come.