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Diego Simeone Becomes Betinia's Official Ambassador

In an exciting announcement, Betinia, a prominent online sports betting and casino platform, revealed that the celebrated football coach Diego Simeone will serve as its official ambassador. This partnership marks a historic collaboration between one of sports' most revered figures and a platform dedicated to immersive and player-focused experiences.

Since taking the helm at Atlético Madrid in 2011, Simeone, affectionately called "El Cholo" by fans, has led the team to an impressive array of victories, including eight titles and two La Liga championships. His tactical prowess has earned him two UEFA Europa League titles and solidified his reputation in the football world. Moreover, as a former player, Simeone earned over 100 caps for Argentina, contributing to the country’s triumphs in the Copa América in 1991 and 1993.

The partnership not only elevates Betinia's brand but also strengthens Simeone's influence in the gaming industry. As part of this collaboration, the platform will roll out a Football Manager game that allows players to carve out their own paths inspired by Simeone's leadership style. This innovative game will challenge players to make strategic decisions that mirror the discipline and tactics that Simeone is famed for.

"With the experience that Betinia has created, fans will engage directly with the tactical side of the game and witness how choices can lead to significant outcomes," said Simeone. He emphasized that his personal journey toward achieving goals is rooted in the values of discipline, hard work, and strategic awareness, essential for staying ahead in any competitive environment.

A Betinia representative commented, "Diego Simeone embodies everything football fans admire—intensity, belief, and the will to earn success. This same spirit lies at the heart of Betinia. We are crafting an experience where achievements feel tangible, loyalty is rewarded, and players can build their dream clubs within a single game. This football game transforms their footballing thoughts into an engaging, competitive managerial journey reflective of how fans engage with football today."

As part of this historic endeavor, Simeone will be prominently featured across Betinia’s digital platforms, marketing campaigns, and promotional materials throughout 2026 and beyond, allowing his unique personality and football expertise to reach millions of Betinia users.

About Betinia

Betinia is a trailblazing name in sports betting and gaming, focused on delivering an experience driven by gamification. The brand nurtures a loyalty journey across five distinct levels, echoing the progression seen in a sports career—from "Beginner" to "Amateur," then "Professional," followed by "World Class," ultimately culminating in the title of "Legend."

About Diego Simeone

Diego Simeone is an Argentine professional football coach and former player, currently at the helm of Atlético de Madrid. Renowned for his passion, intensity, and tactical acumen, he has guided Atlético to numerous domestic and European titles, even leading them to two UEFA Champions League finals. As a player, he earned 108 caps for Argentina, triumphing in two Copa América tournaments.