Launching SHIBUYA (SCRAMBLE) BOND: Connecting Culture and Community in Shibuya
Connecting Community and Culture in Shibuya
In a groundbreaking move for urban community development, GEKI, a company based in Meguro, Tokyo, has unveiled its latest initiative: SHIBUYA (SCRAMBLE) BOND. This community-focused program is designed to bridge the gap between the people of Shibuya and the vibrant culture that defines this iconic area. Set against the backdrop of Shibuya Scramble Square, this initiative promises to revitalize engaging community interactions and cultural exchange.
The Project Overview
The program officially launched in October 2023, aiming to establish a connection between local residents and cultural offerings through various events and brand strategies. GEKI has taken the reins on this project, working closely with Shibuya Scramble Square Inc., to ensure its successful implementation. The key areas of support include:
- - Brand Strategy
- - Community Development
- - Event Planning and Management
- - Creative Production
Addressing Cultural Challenges
The primary challenge facing this initiative is how to effectively promote Shibuya’s unique culture through a series of interactive activities. GEKI seeks to foster a sense of belonging among diverse stakeholders connected to Shibuya. The term
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