Koala's Support for Tokyo Pride 2025
Koala Sleep Japan, headquartered in Shibuya, Tokyo, is thrilled to announce its sponsorship of Tokyo Pride 2025, one of the largest LGBTQ events in Asia, taking place from June 7-8, 2025. This year, the event will be rebranded and will span the entire month of June in celebration of Pride Month worldwide. Koala aims to deliver comfortable sleep to everyone, empowering individuals to embrace their true selves with confidence and positivity. This marks the fourth consecutive year that Koala has partnered with this significant celebration, sharing the values of inclusivity and support.
Joyful Experiences at Koala Booth
At the Koala booth, attendees can expect to create wonderful memories while also supporting the LGBTQ community. Here are some exciting initiatives:
1.
Donate with a Social Media Post: Capture a moment with the Koala Sofa Bed CUSHY at the booth. Post it on Instagram or X with the designated hashtag, and Koala will donate ¥100 to LGBTQ support organizations for each post.
2.
Shop Koala Merchandise for a Good Cause: The booth will feature exclusive products, including Koala's original tote bags, which will be available for early sale ahead of Koala's new showroom opening near Gaienmae Station. Additionally, limited-edition Tokyo Pride T-shirts will be sold, with a portion of the proceeds going to LGBTQ support organizations.
3.
Sign Up on LINE for Special Prizes: Visitors can scan a QR code on the back of Koala's original stickers at the booth to register as friends on LINE, entering to win exciting prizes in a raffle.
Event Details
- - Date: June 7 (Saturday) – June 8 (Sunday), 2025
- - Time: 11:00 AM – 6:00 PM
- - Location: Yoyogi Park Event Square & Outdoor Stage, Shibuya, Tokyo
- - Admission: Free
- - Benefits: Attendees will have chances to win fantastic products and purchase merchandise at the Koala booth.
- - Organizer: Tokyo Rainbow Pride, a non-profit organization
- - Official Website: Tokyo Pride
About Koala
Sleep Matters for Japan's Well-Being
As part of the OECD, Japan ranks the lowest in sleep duration among 33 countries, which can lead to diminished daily performance. Founded in Australia in 2015, Koala introduces a D2C business model for bedding and furniture. Since entering Japan in 2017, Koala has dedicated itself to extensive research and development of mattresses aimed at enhancing sleep performance (the quality of sleep).
Thanks to these efforts, Koala's Original Mattress was ranked No. 1 in the