JSPO Establishes Official Supplier Agreement with Kinki Nippon Tourist for Sports Promotion

JSPO Unveils New Partnership with Kinki Nippon Tourist

On April 1, 2026, the Japan Sports Association (JSPO) officially signed a new supplier contract with Kinki Nippon Tourist Co., Ltd., marking an important milestone in promoting sports in Japan. This agreement will see Kinki Nippon Tourist, headquartered in Shinjuku, Tokyo, step in as an official supplier as part of the JSPO’s Sports Active Partner Program.

JSPO has always been committed to creating an environment where people can engage in sports, whether they are participating, spectating, or supporting various sports activities across the nation. Through this new partnership, JSPO will benefit from Kinki Nippon Tourist’s extensive expertise in the travel industry, significantly enhancing its initiatives aimed at promoting national sports.

The signing ceremony showcased a united front in the pursuit of advancing the sports culture in Japan. Dignitaries, including JSPO Executive Managing Director Morioka and Kinki Nippon Tourist President Nagasaki, emphasized the importance of collaboration in achieving common goals.

About Kinki Nippon Tourist

Kinki Nippon Tourist, a leader in the travel industry, is situated at 36F Shinjuku Sumitomo Building, 2-6-1 Nishi-shinjuku, Tokyo. Under the leadership of President Nagasaki, the company plays a crucial role in facilitating travel for sports events and enthusiasts around the country. Their experience and resources will significantly support JSPO’s initiatives, enabling broader participation and promotion of sports at various levels.

You can find more about Kinki Nippon Tourist through their official website.

JSPO and Its Vision

Founded in July 1911 as the Great Japan Sports Association, JSPO has undergone several transformations, becoming the Japan Sports Association we know today as of April 1, 2018. Its mission is to enhance both the promotion of national sports and international sporting prowess.

JSPO organizes a variety of sporting events, including the National Sports Festival, which caters to all generations, and the Japan Sports Masters. This ensures that individuals of all ages have opportunities to engage in and enjoy sports. JSPO also plays a significant role in cultivating sports coaches, establishing community sports clubs, and supporting athletes with the latest medical and scientific advancements in sports training.

The association collaborates with over 60 sports organizations, various sports associations from 47 different prefectures, the government, and numerous individuals who contribute to the sports ecosystem in Japan. This extensive network fosters a more unified approach to sports promotion across the country.

Explore More

To delve deeper into JSPO's initiatives and sponsorship programs, you can visit their website for additional resources, including:

In conclusion, the strategic partnership between JSPO and Kinki Nippon Tourist marks a pivotal step toward ensuring the growth and sustainability of sports in Japan. Together, they aim to create an environment in which everyone can participate, enjoy, and support sports, making a lasting impact on the nation’s sporting landscape.