#Japan #Tokyo #Renovation #Revita

Revita Launches Innovative Renovation Brand 'icco icco'

Revita Co., Ltd., a trendsetter in residential renovations, has introduced a novel brand known as 'icco icco', along with its collaborative initiative named 'icco+c'. This ambitious endeavor aims to enhance the living experience by rethinking and renewing existing flats into unique, sustainable spaces.

Background of Brand Evolution

For the past several years, Revita's renovation projects have transcended mere building refurbishments, focusing instead on creating homes that resonate with the lives of their inhabitants. By meticulously analyzing each building's history and emphasizing design and safety, Revita puts quality and comfort above all else. The new 'icco icco' brand reflects Revita's commitment to evolving with the times, tackling diverse lifestyles while forming long-lasting relationships with its residents.

What Does 'icco icco' Represent?

The 'icco icco' brand is designed with the ethos of making each flat a "one-of-a-kind home." It interprets the rich context surrounding existing residences and offers renovated properties that boast unique value. Every space is treated with care to ensure it nurtures a deep attachment, inspiring residents to cultivate their ideal lives.

The choice of name stems from four inspiring keywords:

• - Individuality: Speaking to the unique nature of each living space.
• - Context: Emphasizing the story and background of each home.
• - Comfort: Ensuring an inviting and restful environment.
• - Outlook: Taking a forward-thinking approach to future living.

Collaborative Project 'icco+c'

The 'icco+c' initiative invites a diverse range of outside specialists to contribute their expertise in areas such as craftsmanship and innovative design. This project seeks to broaden the horizons of renovation by integrating knowledge and skills that go beyond traditional home renovation practices. Unlike previous projects, which involved Revita, designers, and builders collaborating, 'icco+c' will feature a host of external partners, presenting innovative living solutions from multiple perspectives. By breaking down silos, this collaboration will create homes with distinct characteristics and unmatched potential, aiming for a lifestyle that looks beyond conventional living.

Flagship Properties Under 'icco+c'

The first two flagship properties embody the 'icco icco' brand's vision and represent the values of the 'icco+c' project:

1. Concept Room #1: Yoyogi no Mori Heights
- Concept: "Connecting Woods" highlights the charm of vintage apartments, reinventing them into loved living spaces.
- Area: 98.13㎡
- Layout: 2LDK
- Designed by: Knof Architectural Firm
- Collaboration with: Maruni Woodwork's "Tradition Project"

2. Concept Room #2: Sun View Heights Minami Aoyama
- Concept: "Living with Tranquil Light" utilizes traditional Japanese paper to soften light within the space.
- Area: 80.53㎡
- Layout: 2LDK
- Design oversight by: Architect Ni Dung
- Collaboration with: Japanese paper craftsman Wataru Hatano

Future Prospects

The 'icco icco' brand is poised for expansion, with plans to develop additional properties and broaden the collaborative framework. Revita aims to continue developing its projects under the 'icco+c' initiative, fostering partnerships across a wide range of domains.

Media Preview Invitation

In conjunction with the grand launch of the 'icco icco' brand and its collaborative project, Revita will host a media preview on December 9, 2025. Attendees will have the opportunity to tour the flagship properties while receiving insights from project planners and architects. Interested participants should register by December 5, 2025.

Event Timing: Three sessions at 10:00 AM, 1:00 PM, and 4:00 PM.
Location: Yoyogi no Mori Heights, Tokyo.
Registration: Media Registration Form (limited spots available).

About Revita Co., Ltd.

Founded in 2005, Revita emphasizes renovating society and homes to create a vibrant future for both people and the environment. Their vision is to continually redefine the norms of real estate. Revita engages in a variety of operations, including full-scale renovations, consulting, investment ventures, and the management of share-type rental housing and commercial spaces. With over 50 properties successfully renovated, the company also offers various projects like high-end renovation developments and community spaces, interpreting living in diverse ways—encompassing residence, travel, work, and social interactions.

For more information, visit Revita's Official Website.