Nécessaire Welcomes Chitra Balireddi as New CEO to Propel Growth

Nécessaire Welcomes Chitra Balireddi as New CEO

In a significant shift within the beauty industry, Nécessaire, renowned for its innovative approach to body care, has announced the appointment of Chitra Balireddi as its new Chief Executive Officer. This decision marks an essential point for the brand, set on an ambitious path for growth and sustainability.

In a recent press release, Nécessaire's founder, Randi Christiansen, expressed her enthusiasm about Chitra's appointment, stating, "At Nécessaire, we are committed to building a sustainable brand and business. I am beyond humbled that Chitra has joined us as CEO. Chitra is strategic, understands the beauty consumer, and is incredibly adept at scaling brands the right way. I am extremely excited about our journey ahead."

Chitra Balireddi comes to Nécessaire after a successful tenure as the Chief Commercial Officer at Glossier, where she played a pivotal role in expanding the company’s reach both nationally and internationally. Her extensive experience within the domains of beauty, fashion, and luxury has further refined her approach to brand development and market expansion. Prior to her position at Glossier, Chitra held prominent roles at Chanel and the Boston Consulting Group, giving her a wealth of industry-specific knowledge to propel Nécessaire to new heights.

Reflecting on her new role, Chitra remarked, "Randi has built a beautiful design-forward brand with high quality and high-performance products for the body. This is such an exciting time for the category, as it is being embraced by the consumer in a whole new way, partly because of Randi's pathbreaking work. It is my privilege to join Nécessaire at this juncture to drive the next phase of growth."

Nécessaire launched its products in November 2018, not only shaking up the body care category but also offering a modern approach to personal care. The brand has developed a series of category-defining products, including its popular body wash, body lotion, and body serum. Recently, it has also ventured successfully into the scalp care market. The brand's dedication to quality and innovation has been recognized with an impressive collection of 120 beauty awards, highlighting its commitment to product integrity and consumer satisfaction.

As a Certified B Corporation, Nécessaire is dedicated to sustainable practices. Its credentials extend to being a member of 1% For The Planet, Climate Neutral Certified, and Plastic Neutral Certified. The company partners with How2Recycle to provide verified recycling claims in North America, advocating for responsible consumption and environmental stewardship. Notably, through its work with 1% For The Planet, Nécessaire has planted over 300,000 trees and supported organizations like the Nature Conservancy, solidifying its commitment to ecological impact.

In summary, Nécessaire is setting a course for a future where sustainability and high-quality body care coexist. Chitra Balireddi's leadership is expected to further enhance the brand’s vision, allowing it to expand its impact in the beauty industry while staying true to its foundational ethos of health and wellness. With Randi Christiansen continuing her role as founder and board member, both leaders will likely create an inspiring trajectory for Nécessaire, uniting their considerable talents to foster growth, innovation, and a commitment to both beauty and sustainability.

Nécessaire products are available online at Nécessaire.com and through a selection of premium retail partners across the US, UK, Canada, and Australia, including well-known retailers such as Sephora and Nordstrom.