#Amos Food Group #Candy Festival #Sweet Innovation

2026 Amos International Candy Festival

The 2026 Amos International Candy Festival has emerged as a significant event in the world of confectionery, taking place in Shenzhen, a city often referred to as "China's Silicon Valley." This illustrious festival, which attracted distributors, creators, and industry leaders from almost 50 countries, celebrated not just the art of candy but also its capacity to inspire happiness and foster health.

For over two decades, Amos Food Group, the driving force behind the festival, has redefined sweetness through innovative approaches and community engagement. The company embodies two primary identities: as a global innovator in the confectionery sector, continually exploring new dimensions of joy and well-being, and as a "Sweet Messenger" that bridges cultures and communities through the universal appeal of candy.

Carnival Atmosphere

The festivities kicked off with the Amos International Candy Carnival, transforming Shenzhen Talent Park into a whimsical candy land filled with interactive experiences, colorful performances, and creative exhibits. Mr. Amos Ma, the Founder and CEO of Amos Food Group, officially inaugurated the festival amid a dazzling drone display that painted the sky with candy-themed visuals, encapsulating the festival's spirit of fun and creativity.

Visitors, both local and from afar, were invited to engage in various activities that celebrated candy's potential to bring people together through shared experiences and joyous moments. This inaugural carnival not only set the mood for the festival but also laid the groundwork for the future vision of developing the Amos International Candy Festival into a recurring city-level cultural event.

World Candy Forum: A Dialogue on Industry Future

The following segment of the festival was the World Candy Forum, a platform featuring discussions and insights from leaders across the disciplines of science, nutrition, and retail, focusing on the pivotal themes of Happiness and Health. The forum welcomed notable speakers, including Audra Vogler from NCSA and Nobel Laureate Professor Aaron Ciechanover, who shared their perspectives on how these themes can guide the future trajectory of the global confectionery market.

One of the significant announcements from this forum was the launch of the "Double H Global Sweet Value Co-Creation" initiative. This ambitious endeavor aims to fortify product innovation, enhance quality standards, and promote sustainable growth within the confectionery ecosystem, reinforcing Amos's mandate as a Sweet Innovator.

Growth Through Innovation

A highlight of the festival was the Global Distributor Conference, where Amos Ma presented an innovative framework aimed at long-term sustainability within the candy industry. The company unveiled five core methodologies for product development, including Scenario and AI Innovation, which underpin its forward-thinking approach to confectionery. In tandem, Elaine Wu, the Executive Vice President, introduced an exciting array of new products, merging creative play with nutritional value, such as AMOS's To-yah Doodle Egg and Biobor's latest nutritional gummies.

Participants also enjoyed discussions led by media personality Yang Lan, focusing on globalization and brand building. The overarching message linked back to Amos's commitment to connecting with consumers worldwide through the celebration of diverse cultures and sweet experiences.

Social Responsibility and Community Impact

Amos's Sweet Messenger mission further extends to social responsibility initiatives, notably revealed during the festival via a partnership with the Yao Foundation, founded by the former NBA star Yao Ming. This initiative, named the